Trump's crypto play just doubled his net worth from $2.3B to $5B in a single year—and it's basically a master class in timing and brand leverage.

Here's the breakdown: World Liberty Financial brought in $550M (mostly post-election), while his $TRUMP meme coin generated $350M. The genius part? Zero production cost. He sold non-tradable governance tokens and a pure speculative meme coin—both tapped into the same market psychology.

What's wild is Trump essentially admits he's just following the money: "Crypto is one of those things we have to do." Translation: the market's hot, his brand moves retail, so why not?

For average investors, the takeaway isn't "launch your own coin" (obviously). It's: spot the trend before regulation kills it, understand market sentiment, and recognize that crypto's still in the Wild West phase where first movers clean up. Trump leveraged celebrity + timing + regulatory gray area. Most of us can at least do the timing part.

The real lesson? When institutions finally clamp down, this window closes. He already moved from governance tokens to tradable ones—the evolution of a man who learns quickly.