Today, Trump Media & Technology Group (TMTG), which is closely associated with U.S. President Donald Trump, announced a blockbuster news that shook the market: plans to raise up to $2.5 billion through a stock and convertible note offering to buy Bitcoin (BTC) and build an "enterprise-grade bitcoin reserve." This move not only could catapult TMTG into one of the top 10 giants of global corporate bitcoin holdings, but it also once again thrust the Trump family's strong ties to crypto into the spotlight.
What is even more thought-provoking is that Donald Trump Jr., the eldest son of Trump, recently revealed in public that the family's active embrace of Crypto Assets is primarily catalyzed by the "hatred" and despair experienced in the traditional financial system due to "de-banking." Meanwhile, David Sacks, the White House's AI and Crypto Assets czar, also indicated that the U.S. government might purchase more Bitcoin in the future. These dynamics intertwine to paint a complex picture of the deep entanglement of Crypto Assets with political and commercial interests during the Trump era.
Bitcoin reserves
Trump Media & Technology Group (TMTG) officially announced on May 27 that it has signed private placement agreements with approximately 50 institutional investors, planning to raise a total of $2.5 billion through the issuance of about $1.5 billion in common stock and $1 billion in zero-coupon convertible notes. The primary use of this substantial funding is to purchase Bitcoin and incorporate it into the company's balance sheet as part of its corporate strategic reserves.
TMTG stated that in the future, Bitcoin will be accounted for together with the company's existing cash, cash equivalents, and short-term investments (amounting to approximately $759 million as of the end of Q1 2025), making it an important part of the company's asset allocation. The company has designated Crypto.com and Anchorage Digital to provide custody services for its digital assets to ensure asset security.
TMTG is a media technology company founded by former US President Donald Trump, which owns the social platform Truth Social and the fintech brand Truth.Fi. The latter was established in January of this year and has been authorized by the board to allocate up to $250 million in funds for the layout of traditional investment tools, managed separate accounts, ETFs, as well as Bitcoin and other Crypto Assets or related securities.
Devin Nunes, CEO and Chairman of TMTG, said bluntly in a statement: "We see Bitcoin as the ultimate symbol of financial freedom, and now, Trump Media will officially include cryptocurrencies in the core asset map." He emphasized that this investment will not only help the company resist the "repression and discrimination" of U.S. financial institutions against businesses and individuals, which plagues many Americans and U.S. companies, but will also unleash key synergies in subscription payments on Truth Social and Truth+ streaming platforms, utility token offerings, and the overall transaction layout in the future. This also echoes the company's previously revealed plans to develop utility tokens and digital wallets to support its Truth+ platform. In addition, TMTG has partnered with Crypto.com to launch a new range of exchange-traded products (ETPs) that will bundle digital assets such as Bitcoin and Cronos with traditional financial instruments.
TMTG's move inevitably reminds one of the wave of corporate large-scale Bitcoin holdings initiated by Strategy, formerly known as Micro Strategy. Strategy is currently the publicly traded company with the largest amount of Bitcoin holdings globally, with reserves exceeding 580,000 BTC. If TMTG successfully completes this $2.5 billion Bitcoin purchase plan, it will place it among the leaders in global corporate Bitcoin holdings.
In line with TMTG's enterprise-level Bitcoin reserves, the U.S. government itself holds a considerable amount of Bitcoin and may further increase its holdings in the future.
David Sachs, the AI and Crypto Assets Tsar of the White House, stated at the "2025 Bitcoin Conference" held on May 27, 2025, that there is indeed a viable path for the U.S. government to purchase more Bitcoin, provided that the necessary funds can be raised in a "budget-neutral" manner, meaning without increasing taxes or the ever-expanding national debt.
Saks pointed out that the executive order related to crypto assets signed by U.S. President Trump in March this year officially established the "U.S. Bitcoin Strategic Reserve" and the "U.S. Digital Asset Inventory." The funds for these reserves mainly come from crypto assets obtained by the federal government through criminal or civil forfeiture actions, without additional burden on taxpayers.
Part of the executive order provides for allowing the government to buy more cryptocurrency, provided it is executed in a budget-neutral manner. "Maybe we can divert money from some unspent initiatives so that we can potentially get more bitcoins," Sachs said. The question, he added, is whether the Treasury Department or the Commerce Department can be interested in that, because if they decide to do that, they actually have the president's authority to find sources of funding.
The ban by traditional banks
At the same time as TMTG announced plans for large-scale bitcoin investment, President Trump's eldest son, Donald Trump Jr., spoke at the Bitcoin 2025 conference, revealing the underlying reasons for the family's changing attitude towards cryptocurrency. He said frankly that the key catalyst for the Trump family from the initial skepticism of Bitcoin to the current positive embrace is not simply the consideration of investment returns, but the pressure of "de-banking" in the traditional financial system, as well as the resulting "hatred" and deep understanding of the fragility of the traditional financial system.
Donald Trump Jr. described the family's foray into Crypto Assets as an "inevitable result." He recalled that after his father Donald Trump's first presidential term ended, due to political factors, the Trump family and its affiliated organizations faced widespread service termination from the banking sector, even extending to other financial areas like insurance, and found themselves in a situation where "everything was shut down." This experience of being ostracized by the mainstream financial system made them acutely aware of the concentration of power and potential discrimination within the traditional financial system.
In fact, such pressure for "de-banking" is not an isolated case. Public information shows that the Federal Deposit Insurance Corporation (FDIC) in the United States has also advised banks to adopt a cautious or even suspended approach to services related to Crypto Assets. These common experiences have prompted the Trump family to actively seek alternative solutions "beyond traditional finance," ultimately focusing on Crypto Assets with decentralized and anti-censorship characteristics.
Donald Trump Jr. and his brother Eric Trump played a key role as evangelists in this shift in family attitudes, taking the lead in "swallowing the orange-pilled" and successfully convincing their father, Donald Trump, who was initially skeptical of Bitcoin. Donner Jr. explained that the brothers realized the potential of cryptocurrencies earlier than their father as having experienced the lockdown of the traditional financial system, describing his father as a "quick learner."
Today, the Trump family has a considerable presence in the Crypto Assets sector. In addition to the Bitcoin reserve plan of TMTG, it also includes the issuance of stablecoins through World Liberty Financial, as well as the controversial $TRUMP meme coin that has sparked market discussions. Although these business activities have raised concerns about conflicts of interest, they have also indirectly promoted discussions regarding Crypto Assets regulations and legislation.
Crypto Assets in the Trump Era
Overall, the Trump Media Group's lavish investment of $2.5 billion into Bitcoin reserves, along with the Trump family's narrative of embracing Crypto Assets stemming from "hate", combined with signals from the U.S. government showing an open attitude towards increasing Bitcoin holdings, collectively outline a complex picture of Crypto Assets development in the Trump era.
On the one hand, the Trump family's pivot to cryptocurrencies due to the difficulties they have encountered in the traditional financial system seems to add a new footnote to the "censorship-resistant" and "financially autonomous" narrative of cryptocurrencies. On the other hand, the deep involvement of family members in the business operation of cryptocurrencies, as well as the president's own positive statements about cryptocurrencies, have also raised questions about potential conflicts of interest and policy fairness.
It is widely expected that Trump will continue to push for a more friendly crypto regulatory environment, moving away from the "regulation is enforcement" model of the past and instead pushing for new crypto regulations and legislation. This could include a softening of banks' attitudes towards the handling of cryptocurrency business, as well as consideration of adjusting some of the regulation of non-bank digital payment applications. Donald Trump Jr. expressed optimism about this, believing that with the expected introduction of stablecoin legislation, coupled with the market structure bill and strategic bitcoin reserve legislation that may appear in the future, the gradual improvement of these regulations will bring huge momentum to Bitcoin, and may even create a "perfect storm" for Bitcoin to "soar into the sky".
However, the ultimate direction and impact of this cryptocurrency policy, which is driven by the interweaving of personal experiences, business interests, and national strategies, is still full of uncertainty. It remains to be seen whether Bitcoin and other crypto assets will usher in real "financial freedom" in the Trump-era United States, or whether they will fall into deeper entanglements of interests. But what is certain is that cryptocurrencies have become a key variable in the political and economic landscape of the United States that cannot be ignored.
#Trump Media Technology Group Bitcoin Treasury
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Trump Media Group splashes $2.5 billion to reserve Bitcoin! Trump is persuaded by his two sons to accept encryption?
Today, Trump Media & Technology Group (TMTG), which is closely associated with U.S. President Donald Trump, announced a blockbuster news that shook the market: plans to raise up to $2.5 billion through a stock and convertible note offering to buy Bitcoin (BTC) and build an "enterprise-grade bitcoin reserve." This move not only could catapult TMTG into one of the top 10 giants of global corporate bitcoin holdings, but it also once again thrust the Trump family's strong ties to crypto into the spotlight. What is even more thought-provoking is that Donald Trump Jr., the eldest son of Trump, recently revealed in public that the family's active embrace of Crypto Assets is primarily catalyzed by the "hatred" and despair experienced in the traditional financial system due to "de-banking." Meanwhile, David Sacks, the White House's AI and Crypto Assets czar, also indicated that the U.S. government might purchase more Bitcoin in the future. These dynamics intertwine to paint a complex picture of the deep entanglement of Crypto Assets with political and commercial interests during the Trump era. Bitcoin reserves
Trump Media & Technology Group (TMTG) officially announced on May 27 that it has signed private placement agreements with approximately 50 institutional investors, planning to raise a total of $2.5 billion through the issuance of about $1.5 billion in common stock and $1 billion in zero-coupon convertible notes. The primary use of this substantial funding is to purchase Bitcoin and incorporate it into the company's balance sheet as part of its corporate strategic reserves. TMTG stated that in the future, Bitcoin will be accounted for together with the company's existing cash, cash equivalents, and short-term investments (amounting to approximately $759 million as of the end of Q1 2025), making it an important part of the company's asset allocation. The company has designated Crypto.com and Anchorage Digital to provide custody services for its digital assets to ensure asset security. TMTG is a media technology company founded by former US President Donald Trump, which owns the social platform Truth Social and the fintech brand Truth.Fi. The latter was established in January of this year and has been authorized by the board to allocate up to $250 million in funds for the layout of traditional investment tools, managed separate accounts, ETFs, as well as Bitcoin and other Crypto Assets or related securities. Devin Nunes, CEO and Chairman of TMTG, said bluntly in a statement: "We see Bitcoin as the ultimate symbol of financial freedom, and now, Trump Media will officially include cryptocurrencies in the core asset map." He emphasized that this investment will not only help the company resist the "repression and discrimination" of U.S. financial institutions against businesses and individuals, which plagues many Americans and U.S. companies, but will also unleash key synergies in subscription payments on Truth Social and Truth+ streaming platforms, utility token offerings, and the overall transaction layout in the future. This also echoes the company's previously revealed plans to develop utility tokens and digital wallets to support its Truth+ platform. In addition, TMTG has partnered with Crypto.com to launch a new range of exchange-traded products (ETPs) that will bundle digital assets such as Bitcoin and Cronos with traditional financial instruments. TMTG's move inevitably reminds one of the wave of corporate large-scale Bitcoin holdings initiated by Strategy, formerly known as Micro Strategy. Strategy is currently the publicly traded company with the largest amount of Bitcoin holdings globally, with reserves exceeding 580,000 BTC. If TMTG successfully completes this $2.5 billion Bitcoin purchase plan, it will place it among the leaders in global corporate Bitcoin holdings.
In line with TMTG's enterprise-level Bitcoin reserves, the U.S. government itself holds a considerable amount of Bitcoin and may further increase its holdings in the future. David Sachs, the AI and Crypto Assets Tsar of the White House, stated at the "2025 Bitcoin Conference" held on May 27, 2025, that there is indeed a viable path for the U.S. government to purchase more Bitcoin, provided that the necessary funds can be raised in a "budget-neutral" manner, meaning without increasing taxes or the ever-expanding national debt. Saks pointed out that the executive order related to crypto assets signed by U.S. President Trump in March this year officially established the "U.S. Bitcoin Strategic Reserve" and the "U.S. Digital Asset Inventory." The funds for these reserves mainly come from crypto assets obtained by the federal government through criminal or civil forfeiture actions, without additional burden on taxpayers. Part of the executive order provides for allowing the government to buy more cryptocurrency, provided it is executed in a budget-neutral manner. "Maybe we can divert money from some unspent initiatives so that we can potentially get more bitcoins," Sachs said. The question, he added, is whether the Treasury Department or the Commerce Department can be interested in that, because if they decide to do that, they actually have the president's authority to find sources of funding. The ban by traditional banks
At the same time as TMTG announced plans for large-scale bitcoin investment, President Trump's eldest son, Donald Trump Jr., spoke at the Bitcoin 2025 conference, revealing the underlying reasons for the family's changing attitude towards cryptocurrency. He said frankly that the key catalyst for the Trump family from the initial skepticism of Bitcoin to the current positive embrace is not simply the consideration of investment returns, but the pressure of "de-banking" in the traditional financial system, as well as the resulting "hatred" and deep understanding of the fragility of the traditional financial system. Donald Trump Jr. described the family's foray into Crypto Assets as an "inevitable result." He recalled that after his father Donald Trump's first presidential term ended, due to political factors, the Trump family and its affiliated organizations faced widespread service termination from the banking sector, even extending to other financial areas like insurance, and found themselves in a situation where "everything was shut down." This experience of being ostracized by the mainstream financial system made them acutely aware of the concentration of power and potential discrimination within the traditional financial system. In fact, such pressure for "de-banking" is not an isolated case. Public information shows that the Federal Deposit Insurance Corporation (FDIC) in the United States has also advised banks to adopt a cautious or even suspended approach to services related to Crypto Assets. These common experiences have prompted the Trump family to actively seek alternative solutions "beyond traditional finance," ultimately focusing on Crypto Assets with decentralized and anti-censorship characteristics. Donald Trump Jr. and his brother Eric Trump played a key role as evangelists in this shift in family attitudes, taking the lead in "swallowing the orange-pilled" and successfully convincing their father, Donald Trump, who was initially skeptical of Bitcoin. Donner Jr. explained that the brothers realized the potential of cryptocurrencies earlier than their father as having experienced the lockdown of the traditional financial system, describing his father as a "quick learner." Today, the Trump family has a considerable presence in the Crypto Assets sector. In addition to the Bitcoin reserve plan of TMTG, it also includes the issuance of stablecoins through World Liberty Financial, as well as the controversial $TRUMP meme coin that has sparked market discussions. Although these business activities have raised concerns about conflicts of interest, they have also indirectly promoted discussions regarding Crypto Assets regulations and legislation. Crypto Assets in the Trump Era
Overall, the Trump Media Group's lavish investment of $2.5 billion into Bitcoin reserves, along with the Trump family's narrative of embracing Crypto Assets stemming from "hate", combined with signals from the U.S. government showing an open attitude towards increasing Bitcoin holdings, collectively outline a complex picture of Crypto Assets development in the Trump era. On the one hand, the Trump family's pivot to cryptocurrencies due to the difficulties they have encountered in the traditional financial system seems to add a new footnote to the "censorship-resistant" and "financially autonomous" narrative of cryptocurrencies. On the other hand, the deep involvement of family members in the business operation of cryptocurrencies, as well as the president's own positive statements about cryptocurrencies, have also raised questions about potential conflicts of interest and policy fairness. It is widely expected that Trump will continue to push for a more friendly crypto regulatory environment, moving away from the "regulation is enforcement" model of the past and instead pushing for new crypto regulations and legislation. This could include a softening of banks' attitudes towards the handling of cryptocurrency business, as well as consideration of adjusting some of the regulation of non-bank digital payment applications. Donald Trump Jr. expressed optimism about this, believing that with the expected introduction of stablecoin legislation, coupled with the market structure bill and strategic bitcoin reserve legislation that may appear in the future, the gradual improvement of these regulations will bring huge momentum to Bitcoin, and may even create a "perfect storm" for Bitcoin to "soar into the sky". However, the ultimate direction and impact of this cryptocurrency policy, which is driven by the interweaving of personal experiences, business interests, and national strategies, is still full of uncertainty. It remains to be seen whether Bitcoin and other crypto assets will usher in real "financial freedom" in the Trump-era United States, or whether they will fall into deeper entanglements of interests. But what is certain is that cryptocurrencies have become a key variable in the political and economic landscape of the United States that cannot be ignored. #Trump Media Technology Group Bitcoin Treasury