2025-12-30 10:20:17

From the perspective of ROI on marketing investment, what does a successful project exit actually mean?

Many people get caught up in whether a project is worth it or not, but that's missing the point. A successful exit is the real key indicator.

Why is large-scale marketing spending so important? Simply put: it’s the most persuasive bargaining chip in fundraising, recruitment, and M&A negotiations. When your brand presence is overwhelming, every subsequent step—whether listing on an exchange or being acquired—becomes much smoother. Ultimately, whether it's getting listed or acquired, it’s all about capturing liquidity windows.

The key is to understand where the liquidity comes from. Once you grasp this, your marketing strategy will have direction—not aimlessly increasing volume, but precisely targeting critical time points and focusing efforts for breakthroughs. This is called targeted placement, or finding the right approach.

Project teams and investors are playing the same game: using visibility to gain recognition, and using recognition to secure opportunities. Understand this logic, and you won’t be overly concerned with the project itself.

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BTCRetirementFund

· 2h ago

In simple terms, it's just a more sophisticated way of packaging the logic of cutting leeks.

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NFTFreezer

· 2h ago

Basically, it's more about packaging than the product; volume is king.

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FlashLoanLord

· 2h ago

Basically, it's about selling projects as commodities, marketing is just packaging, and exit is the ultimate goal. --- Listen to this logic: volume = recognition = opportunity to appear. It's a bit ruthless but it doesn't seem wrong. --- So no matter how awesome the technology is, if there's no volume, it's useless? That's a bit harsh. --- This set of theories is indeed the most advanced in the crypto circle. Spending money to create momentum and seize the window period is more important than anything else. --- The problem is, how do participants avoid getting cut? This wasn't mentioned. --- Precise targeting sounds good, but in reality, it's just an upgraded version of creating waves and dumping. --- Got it, so small investors are just riding along; only those who can foresee the window period can withdraw completely. --- This article reveals the core truth of the crypto circle, although it sounds a bit harsh. --- The liquidity window period is well explained; no wonder projects keep timing their announcements.

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WalletInspector

· 2h ago

Basically, it's about who is better at marketing; technical skills are not really important. I've seen this routine many times; early purchases were all about stories and hype. Exiting is the real ending; everything in between is just performance.

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GateUser-1a2ed0b9

· 2h ago

Basically, it's just a hype game; the project's actual quality doesn't really matter.

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PhantomMiner

· 2h ago

Basically, it's about telling stories to sell hype; the actual quality of the product doesn't really matter. I've seen this logic too many times—using marketing budgets to create buzz and then exit. Ultimately, it's just a game of pass-the-buck. The liquidity window is real, but isn't that just betting on the next sucker to step in? The only hard metric is—being able to step away makes you the winner. It's a very straightforward way of putting it, but I just want to ask... where's the money that was truly invested into developing the product? Hype = value, and this kind of rhetoric becomes obvious in a bear market.

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WhaleWatcher

· 2h ago

It's quite straightforward—the core is that volume equals chips, and the project itself isn't that important. Spending money on marketing isn't for users; it's to tell a good story in fundraising negotiations. Projects that master this logic are indeed more likely to succeed, but most are still trapped. Miss the liquidity window, and no matter how good the marketing is, it won't save you. Honestly, this is a business of timing differences.

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