Track Integration: How Gate is Leveraging the F1

As the roar of F1 engines collides with the frenzy of the cryptocurrency market, an unprecedented crossover racing event is about to unfold. The “Red Bull Racing Tour” created by Gate in collaboration with the Red Bull F1 team is not only a wealth competition with a high prize pool but also a meticulously designed experiment for user growth and brand resonance.

1. Brand Collaboration: Top-tier IP Empowering the Crypto Platform

Gate’s deep partnership with the Red Bull F1 team is a milestone in cryptocurrency industry marketing. The speed and passion of the Red Bull team on the F1 track perfectly align with the core characteristics of cryptocurrency trading: “high risk, high reward.” The event offers the ultimate temptation of “winning tickets to watch the F1 Grand Prix live,” directly targeting high-end users’ minds. This is not just a simple prize setup; it deeply ties Gate’s brand image to the prestige of top global sports events, significantly enhancing the platform’s dual influence in both traditional fields and the cryptocurrency sphere.

2. Dynamic Prize Pool: Transaction-Driven Growth Flywheel

The core mechanism of the event, “Dynamic Adjustment of the Prize Pool,” is essentially a classic paradigm of growth hacking. The final scale of the total prize pool of 5000 GT is completely determined by the total contract trading volume of users. When the trading volume exceeds 10 billion USDT, the prize pool reaches its upper limit. This design of “rising tides lift all boats” fundamentally allows users to become co-creators of the prize pool scale. The platform continuously stimulates trading behavior through laddered targets (for example, 3 billion USDT corresponds to 2000 GT), forming a self-driven closed loop of “increased trading volume → expanded prize pool → heightened user participation enthusiasm → further increase in trading volume,” cleverly converting marketing costs into enhanced trading depth.

Three, Three Lists Stand Tall: Precise Coverage of Multi-Dimensional Users

The event builds a sophisticated user coverage network through three major leaderboards:

Champion Driver Trading List (70% Prize Pool): Whale Hunting Ground. A hefty incentive of 3500 GT for high-frequency large traders, with TOP 1 able to win an F1 viewing seat. The tiered ranking rewards (TOP 1 exclusively enjoys 20%) create fierce competition at the top, while the inclusive distribution for those beyond TOP 50 prevents the loss of long-tail users.

Champion Driver Earnings List (20% Prize Pool): Expert Stage. Focus on the professional metric of “return on investment”, rewarding those strategic traders who use a small amount to gain a large amount, complementing the trading volume list.

Bounty Hunter Leaderboard (10% Prize Pool): Traffic Engine. Design share, invite, recharge, transaction and other six major task matrices to quantify user behavior value with “mileage” points. Social fission tasks (share +20 mileage/time) combined with capital inflow (net recharge up to +100 mileage) and transaction incentives (contract trading +60 mileage/time) to build a comprehensive user activation system.

4. Task Matrix: Weaving a Refined Traffic Network

The deeper value of the bounty driver leaderboard lies in its refined operational capabilities:

Social裂变层: Share event content daily to earn 400 miles, leveraging external traffic at a low cost.

Capital Inflow Layer: Tiered Net Recharge Tasks (up to +100 mileage) and New User Deposit Benefits (+30 mileage) directly stimulate capital inflow.

Behavior Activation Layer: Daily spot/contract/Gate Alpha trading tasks to lock in user high-frequency interactions.

Value screening layer: VIP tasks (up to +500 mileage) accurately capture high net worth users and enhance platform asset accumulation.

5. Newcomer Engine: Infrastructure for Long-term Growth

The design of “the first 500 registered new users will receive a 10 USDT contract voucher” is actually a low-cost customer acquisition tool. The experience voucher significantly lowers the psychological barrier for new users to enter contract trading. Combined with the “exclusive mileage task for newcomers” (Deposit +30, First contract +50), it completes the full path conversion from registration → activation → first transfer → retention, injecting continuous growth momentum into the platform.

This marriage of cryptocurrency and speed goes far beyond the allocation of 5000 GT in wealth. It showcases the sophisticated algorithms for user growth in the Web3 era—starting with top-tier IP as a point of momentum, building a growth flywheel with dynamic incentives, covering the entire user spectrum with multi-dimensional rankings, and weaving a traffic network through a task matrix. The moment Gate’s users compete for F1 viewing seats in the contract track, the platform’s brand value and user assets have silently achieved mutual appreciation. The true winners are always those track designers who can transform user enthusiasm into lasting value.