Web3 Community Growth Strategy: Start with 100 Real Ambassadors

In the early stages of a Web3 project, it is crucial to build a core community of 100 real ambassadors. These ambassadors can become an important promotional force for the project and also serve as an extension of the marketing team.

In order to build an effective ambassador program, the following points can be considered:

1. Attract potential ambassadors by participating in the incubator program.

2. Recruit new ambassadors regularly every quarter to keep fresh blood injected.

3. Set clear tasks and goals for the ambassador and track completion.

4. Establish a hierarchical reward mechanism and give token incentives according to the completion of tasks.

5. Cultivate a strong bond between ambassadors and projects so that they become loyal token holders.

! Crypto Growth Theory|Masa Co-Founder Calanthia: Web3 Community Starts with 100 Real Ambassadors

There are different strategies to target different groups when it comes to attracting initial users:

For C-end users: design accurate task incentives to encourage users’ actual behavior on the product.

For B-end customers: Maintain long-term relationships through proof-of-concept (POC).

For developers: Organize incentivized testnet events and provide token rewards.

! Crypto Growth Theory|Masa Co-Founder Calanthia: Web3 Community Starts with 100 Real Ambassadors

Before and after the (TGE) of the project’s token issuance, the following measures can be taken:

1. Focus on community building, especially on major platforms like Twitter, Discord, and Telegram.

2. Develop a content marketing strategy, including posting on your own platform and KOL promotion.

3. Connect with token tracking sites such as CoinMarketCap in advance.

4. Produce high-quality long-form content, which can be improved with the help of AI.

5. Establish long-term relationships with industry media.

6. Participate in industry activities in a targeted manner and focus on ROI.

7. Cooperate with authoritative research institutions to enhance the credibility of the project.

! Crypto Growth Theory|Masa Co-Created Calanthia: Web3 Community Starts with 100 Real Ambassadors

When managing a large team of ambassadors, you need to keep in mind that:

1. Adjust expectations for ambassador retention and add new members on a regular basis.

2. Allocate human resources reasonably, and arrange community managers to be responsible for the management of ambassadors.

3. Use tokens to incentivize long-term relationships and avoid using fiat currency rewards.

With the above strategies, Web3 projects can build a strong community foundation at an early stage, laying the foundation for future growth.

! Crypto Growth Theory|Masa Co-Founder Calanthia: Web3 Community Starts with 100 Real Ambassadors