Ever wonder why some economists just *get* human nature while others miss the mark completely? There's this fascinating angle on behavioral economics—certain thinkers have cracked the code on why people make irrational financial choices. Instead of treating markets like perfectly logical machines, they dig into our quirks, biases, and emotional triggers. What if understanding these human weaknesses is actually the secret sauce to predicting market moves? Makes you think about how psychology shapes everything from panic selling to FOMO buying in crypto.