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Ethena is playing a big game. When the delta neutral trap for earning hits a ceiling, ENA starts to aggressively roll out its white label stablecoin business - this might be its true killer feature.



Recently, the USDm deposit product from MegaETH has become extremely popular, and behind it is actually Ethena's SaaS solution at work. The protocol is no longer just focused on its own small territory, but has packaged its underlying capabilities into a toolbox, allowing others to quickly build their own stablecoin systems.

This move is quite clever: the original model was limited in scale, but now it directly acts as a "stablecoin infrastructure provider," which opens up the market space. The next chapter of the ENA story is likely to revolve around this line.
ENA-12.49%
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MysteryBoxAddictvip
· 11-30 01:47
Haha, this is the real gameplay. From mining for yourself to being a father figure for others, Ethena has indeed thought this through. The real money lies in the infrastructure. While others are competing for yields, they are directly selling tools. I looked at that USDm from MegaETH, and it does have some substance, but to be honest, it still depends on how many protocols are willing to adopt it in the future. The whole idea of white label stablecoins sounds great, but there are definitely many pitfalls in execution. Whether it can truly become a trend still depends on whether there are major backers willing to use it; otherwise, it will just be another good story without any follow-up.
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PonziWhisperervip
· 11-29 14:10
Selling plans makes more money than selling products, this logic is sound. I'm just afraid it will end up being the old "infrastructure dream" again, no matter how good it sounds, it depends on how long MegaETH and these users can hold on.
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TokenSleuthvip
· 11-27 08:49
Oh, if this white label route can really be done, ENA might truly find a way out, much better than that delta arbitrage.
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potentially_notablevip
· 11-27 08:48
The white label trap is indeed a way out, but it depends on how many protocols can be brought in.
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GovernancePretendervip
· 11-27 08:44
This white label trap is really ENA's comeback. The previous yield couldn't support the valuation at all, but now the way has finally been found.
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OfflineValidatorvip
· 11-27 08:36
Ha, the white label move is indeed ruthless. Changing from mining gold to selling shovels is the way to survive in the long term. --- I've been following the MegaETH USDm, it's indeed fierce, but to be honest, whether ENA can really enjoy this wave of dividends still depends on execution. --- Looking at it from another angle, now all protocols want to build infrastructure, in the end, whose moat is the deepest will depend on user stickiness, right? --- the delta neutral ceiling should have been discovered long ago, this group of people is just a beat slow in their reactions. However, the SaaS model is indeed universal and worth looking forward to. --- The stablecoin melee is chaotic, ENA wants to be the middleman to profit from the spread, but it's really hard to say how many of these businesses will survive in the end. --- I just want to know if this play will be tricked by some big miner again, history always repeats itself.
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RektCoastervip
· 11-27 08:33
To be honest, this white label trap is the right way to go. The previous delta neutral strategy clearly had its limitations, but now turning around to become an infrastructure provider has directly broken the deadlock.
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