Recently, in the fire in Hong Kong, CZ and Sun Yuchen both donated 10 million HKD, but their operating styles are very different, which is quite interesting.

CZ is very low-key over there; a certain leading exchange announced with just a "donation to the disaster area through relevant channels," plain and simple. The post received 420,000 views but only over 2,000 likes - a typical quiet doer, just getting the money in without thinking about how to generate buzz.

Another person got excited. They posted "TRON partners with a certain exchange to urgently launch a charity aid mechanism", and the views jumped from 980,000 to over 5,000 likes instantly. However, this "charity mechanism" sounds quite impressive, just like a boss making empty promises about end-of-year bonuses, only to give you a supermarket voucher.

In my opinion, the former is like directly slamming the property certificate on the table during a blind date, very straightforward; the latter sends out eighteen beautifully retouched wedding photos first, creating a full atmosphere. Which one is more reliable? A discerning person knows in their heart.

This actually reflects two types of people in the cryptocurrency circle: some are focused on getting things done, while others are good at creating hype. We retail investors need to develop this discerning eye—when looking at a project or a person, we can't just listen to how loud the hype is, we need to see what has actually been done. After all, the crypto world is deep, and no matter how big the bubble created by hype is, it’s still just a bubble; only the actions involving real money count.

Investing in this industry is easy to follow the trend, but difficult to see the essence. The next time you encounter a similar comparative case, it might be worth pondering the underlying logic a bit more.