JPMorgan Chase is quietly making moves: it has just applied for the IndexGPT trademark to use AI to help clients select stocks.

This is not just riding on the GPT hype. JPMorgan CEO Dimon clearly stated at the shareholders' meeting that AI has already helped them reduce risks in retail, optimize trading, and construct investment portfolios. They are now testing over 300 AI use cases and have invested more than 2 billion in building cloud data centers.

The key is that the financial sector is now getting active:
- Bloomberg has developed BloombergGPT (a large model specifically trained for finance)
- Bank One Zero is developing AI chatbots
- Kasisto launches KAI-GPT (the first bank-specific large model)

The Bank of America's virtual assistant Erica has served 32 million users, handling over 1 billion interactions. According to a Capgemini study, 53% of consumers trust AI financial planning.

But the risks are also present: the Consumer Financial Protection Bureau (CFPB) in the United States is monitoring. If AI provides incorrect financial advice, it could harm consumer interests. So this wave is not just a technological competition, but also a hurdle to pass in terms of compliance.