Recently, I saw a case where a major cross-platform account was banned, and I heard that the reclaimed income ranged from 3.4 million to 6 million. Coincidentally, I've been in contact with some traditional platform influencers about their rates lately, and I have to say, Web2 PR budgets are really generous.

Short video influencers with follower counts ranging from 100,000 to 1 million are quoting upwards of tens of thousands per post. While image-and-text platforms are a bit cheaper, top accounts still charge at least several thousand per piece of content. Internet companies are really spending big on marketing, and this market is indeed quite complex.