The era of free distribution of identity projects is indeed becoming increasingly scarce. Carefully examining Rays Labs' Passport design, people often misunderstand it as some kind of NFT product, but in fact it operates on a different logic—the core purpose is to perform fine-grained segmentation of users. Through the Passport mechanism, project teams can clearly distinguish different types of users and implement targeted operational strategies. This approach may seem simple on the surface, but it implicitly contains a new way of evaluating user value within the Web3 ecosystem. The age of free distribution is over, replaced by a more precise user identification and classification system.
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fren.eth
· 5h ago
It's all just tricks, the era of free is really gone.
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Layering? Basically, it's about precisely cutting the leeks.
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I didn't quite understand Passport; it feels like just a new way to do user tagging?
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Another project trying to use identity to make a fuss, it's a bit annoying to see.
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Wait, isn't this the logic of targeted advertising? Has it been brought into Web3?
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If it's not free, how else to attract newcomers? It's really tough these days.
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Thinking about it, it's still somewhat interesting, much better than blindly burning money.
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Why does it feel like all projects are learning to charge money?
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CryptoTarotReader
· 5h ago
Basically, it's about tagging users, similar to a credit scoring system.
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Layer2Observer
· 5h ago
This analysis is interesting... but one point needs clarification: can Passport really achieve fine-grained stratification? Let's look at the data—has on-chain behavior been statistically analyzed?
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OnlyUpOnly
· 5h ago
Are you trying to play tricks again? Just layer it, why make it so complicated?
The era of free distribution of identity projects is indeed becoming increasingly scarce. Carefully examining Rays Labs' Passport design, people often misunderstand it as some kind of NFT product, but in fact it operates on a different logic—the core purpose is to perform fine-grained segmentation of users. Through the Passport mechanism, project teams can clearly distinguish different types of users and implement targeted operational strategies. This approach may seem simple on the surface, but it implicitly contains a new way of evaluating user value within the Web3 ecosystem. The age of free distribution is over, replaced by a more precise user identification and classification system.