A creator initially launched a token but faced an issue—there was no mechanism to capture creator rewards. Recognizing this gap, a team decided to build their own solution. They developed a new token that directly channels rewards back to creators, aligning incentives properly. This model proved compelling given the track record: their previous venture generated impressive results in the market, reaching around 7M in scale. The new approach demonstrates how fixing structural inefficiencies in creator compensation can unlock stronger project dynamics.