Electronic dance music is exploding across the U.S., and leading producers like John Summit are redefining what it means to be an artist today. These creatives aren't just making beats anymore—they're building comprehensive business empires. Summit exemplifies this shift: running independent labels, organizing large-scale festivals, launching branded merchandise lines, and developing their own production companies. This trend reflects a broader transformation in the creative economy. Modern musicians are treating their craft as a launchpad for diversified ventures. Some establish record labels to nurture emerging talent and maintain creative control. Others curate festival experiences that double as community-building platforms. And many develop consumer brands that extend their influence beyond music into lifestyle and culture. This entrepreneurial mindset is reshaping the industry. Artists who once relied solely on streaming revenue and live performances now generate income through multiple channels—production services, brand collaborations, digital products, and events. It's a blueprint for creative professionals everywhere: leverage your audience, build your brand, and create scalable business models.

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VCsSuckMyLiquidityvip
· 11h ago
These DJs now act like CEOs, you have to check their partner brands before listening to music haha
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DAOdreamervip
· 11h ago
Bro, now you're really getting it. Just making music alone is already outdated.
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ser_ngmivip
· 11h ago
This is what a true artist is—someone who not only makes music but also understands the business.
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gas_guzzlervip
· 11h ago
NGL, John Summit's style is indeed awesome. Relying solely on making music would have already starved to death, right?
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UnruggableChadvip
· 12h ago
NGL, John Summit's approach to building a business empire is indeed ruthless, but isn't this just a Web3 spirit version in the traditional music industry?
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