Recently, there’s really no bottom line in the crypto naming game. Coins with four-letter O’s are everywhere. You tell me, these days, is the weirder the name, the easier it is to stand out?

Let’s look at it from a different angle. This actually reflects an interesting phenomenon. Some project teams are clearly playing word games—using visually confusing symbols to generate buzz. I dare to bet that it won’t be long before someone releases a version with four zeros, specifically to confuse those who glance and can’t tell what’s what.

This kind of trick is quite common in the crypto world. The more outrageous the name, the easier it is to turn it into a talking point and spread it around. But honestly, the logic behind this marketing tactic is a bit twisted—it’s not about attracting people with the project’s intrinsic value, but rather relying on a “hard to remember but easy to chat about” gimmick.

So if you see similar coins, just be a bit more cautious. Good projects usually don’t need these kinds of tricks.