2025-12-30 20:20:36

A clear trend has emerged recently in the Web3 social circle—users are migrating en masse to decentralized platforms.

Farcaster performed the best in Q4, surpassing 2 million users and generating 500,000 posts daily. After migrating to Polygon zkEVM, Lens Protocol's monthly trading volume tripled. The Nostr protocol ecosystem is also quite lively, with over 50 clients now available.

What is driving this wave of migration behind the data? Statistical analysis is quite interesting—among users coming from Twitter, 45% mainly value content ownership, 30% are attracted by censorship resistance features, and 25% are drawn by economic incentives. It seems that people are not just switching platforms but have new expectations for existing social interactions.

Compared to traditional social platforms, decentralized social indeed makes a strong impact on user engagement—likes, comments, and shares are 80% higher. However, the cost must also be acknowledged: user acquisition costs have tripled, which is a significant figure for project teams.

The most interesting development is that network effects are truly beginning to manifest. The migration rate of followers for top creators exceeds 60%, indicating that once key opinion leaders join, their follower communities will follow suit. This is a signal of reaching a critical point.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

12 Likes

Reward
12
4
Repost
Share

Comment

0/400

SignatureLiquidator

· 12h ago

2 million users have broken through, but the truly active ones should be discounted --- Customer acquisition cost has increased threefold? Is this deal worth it? It still feels like burning money for popularity --- Wait, does content ownership really worth 45%? I feel like everyone is still after the wool --- KOL fan migration rate is 60%, this is the key, the ecosystem is coming together --- Farcaster has 500,000 daily active posts, how much of that is water? I remain skeptical about this data --- Attracting 30% of people with anti-censorship? Honestly, most users don't care about this at all --- High engagement rate of 80% sounds great, but what about retention? No one talks about that --- When head creators move, fans follow—this is indeed a critical signal --- Cost must be acknowledged; to put it nicely, it's burning money to improve user experience --- Polygon zkEVM transaction volume has tripled, now that's real hard data

View OriginalReply0

ConsensusDissenter

· 12h ago

Having 2 million daily active users sounds lively, but how many are truly paying users? --- 45% claim ownership of content. How is this data calculated? Is it from a survey? I feel like everyone is just following the trend. --- Wait, user acquisition cost is three times higher? How does this business model work... --- I believe Farcaster has surpassed 2 million, but posting 500,000 times daily... Is this activity genuine or driven by bots? --- The fact that over 60% of top creators' followers are migrating? I just want to laugh at this data; its authenticity is questionable. --- 30% of people care about anti-censorship features? I think most people are just here for the coin. --- Network effect threshold? Let's wait and see. How many projects have failed at this stage? --- An 80% engagement rate isn't surprising; when user numbers are low, everyone is active. The real test is whether user growth can be sustained. --- Lens's transaction volume tripled after migrating to zkEVM... What was the baseline before? Such comparisons are the most deceptive. --- Basically, it's just a wave of novelty. Once the hype passes, everyone will return to centralized platforms.

View OriginalReply0

MerkleDreamer

· 12h ago

Honestly, the data showing that user acquisition costs are three times higher is a bit embarrassing. --- Hearing about 2 million users breaking records sounds great, but without a sustainable path, it's just a castle in the air. --- Fan migration rate of 60%? I think it's just KOLs cutting leeks. --- I've heard about content ownership a hundred times, but how many can really monetize it? --- Polygon zkEVM rising threefold makes people excited? It depends on the retention rate, everyone. --- Wake up, everyone still comes for incentives. Without incentives, who will still play? --- I believe in anti-censorship, but these people turn around and build private domains—so ironic. --- How is the 80% activity rate calculated? Can it be cut down? --- Those 50 Nostr clients—has anyone actually used them, or are they all just floating in the water? --- The critical point has come ten times, and each time it hasn't become a real critical point.

View OriginalReply0

ContractSurrender

· 12h ago

High activity rate of 80% but customer acquisition cost triples, this deal... isn't very cost-effective --- Wait, 60% migration rate for top creators? Then why haven't the few big V's I follow moved yet --- 45% for content ownership? Honestly, I’m just following the trend, wherever the big V goes, I go --- Farcaster's monthly active users surpass 2 million sounds impressive, but how many are actually active daily... don’t you have a sense of the real numbers? --- Decentralized social is really coming, but can the transaction fees be a bit cheaper? It really hurts the wallet --- Talking about anti-censorship nicely, I just want a place where my posts won't be deleted --- Signal of the network effect reaching a critical point? I think it's more like a hype signal

View OriginalReply0