There's really no worse approach to building hype around your project than taking shots at competitors or playing the "my coin is superior" game. It's honestly telling. When you're constantly putting other tokens down or pushing tribalism, you're basically broadcasting three things: deep insecurity about your own project's fundamentals, reliance on borrowed conviction instead of your own thesis, or simply a lack of integrity. It reeks of bullying disguised as community building. Compare that to projects that actually understand what's happening—they lead with authentic energy and genuine belief in their ecosystem. They're building up, not tearing down. That's the real difference between projects with staying power and those riding on negativity.