Major shift in creator economy dynamics: A prominent tech leader has directed his social platform to substantially boost creator compensation, targeting direct competition with established video platforms. The move centers on dramatically increasing per-view payouts for long-form content creators. According to recent platform announcements, this strategy aims to attract more quality content producers and strengthen the platform's competitive position. The initiative reflects growing recognition that creator-friendly economics are essential for content platform growth. With these enhanced payout structures now in effect, creators have stronger financial incentives to produce long-form content, potentially reshaping how creators distribute their work across multiple platforms.