Elon Musk recently directed X to ramp up creator payouts, aiming to attract and retain content producers in direct competition with YouTube. The move signals a strategic shift in how the platform plans to monetize user-generated content and build long-term creator loyalty. By offering more competitive compensation structures, X seeks to challenge YouTube's dominance in the creator economy space. This initiative could reshape how platforms approach revenue sharing with their most valuable contributors, potentially triggering industry-wide adjustments in creator compensation models.
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YieldChaser
· 6h ago
Honestly, does this trick work? YouTube is completely blocked there, and there's a lot of money...
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MoneyBurner
· 6h ago
Elon Musk's move this time is to break YouTube's monopoly, but to be honest, throwing money at creators... what can it really achieve? The on-chain data is all there, and X's daily active user growth simply can't keep up with the spending rate. Is this building the future or just losing money to attract attention? I bet five dollars that within half a year, they'll have to adjust their strategy.
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CrossChainBreather
· 6h ago
Elon Musk is really throwing money to fight for creators this time, but the moat of YouTube isn't so easily shaken...
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DarkPoolWatcher
· 6h ago
Want creators to come over? You need real cash, and this time Elon Musk finally bled.
Elon Musk recently directed X to ramp up creator payouts, aiming to attract and retain content producers in direct competition with YouTube. The move signals a strategic shift in how the platform plans to monetize user-generated content and build long-term creator loyalty. By offering more competitive compensation structures, X seeks to challenge YouTube's dominance in the creator economy space. This initiative could reshape how platforms approach revenue sharing with their most valuable contributors, potentially triggering industry-wide adjustments in creator compensation models.