Which store should I go to if I want to invest in gold in 2026? Explore 10 trustworthy gold shops for investors

In 2026, if you’re thinking about investing in gold or purchasing gold for savings to preserve your money, the most important question is “Which gold shop is the best to buy from?” Because choosing the right shop will determine the success of your investment. Today, we will present an evaluation of 10 reputable gold shops suitable for various investment horizons.

Before Buying Gold, Know the Characteristics of Trustworthy Gold Shops

The most crucial principle in buying gold is not the price but the trustworthiness of the shop. You need to select a shop with a long operational history, membership in the Thailand Gold Traders Association, and a loyal customer base. This forms the foundation of a safe investment.

10 Gold Shops Suitable for Gold Investment

1. Yaowarat Gold Shop – No second words when talking about a legendary network

When it comes to buying gold in Thailand, the first name that comes up is Yaowarat Gold Shop. Established in 1969, today it is the largest network in the country with over 350 branches. This massive expansion reflects the trust customers have in this shop.

Yaowarat Gold Shop offers buying and selling of both gold jewelry and gold bars, using standard prices from the Thailand Gold Traders Association. For those seeking convenience, having many branches is a clear advantage.

Caution: As the number of branches increases, service standards may vary. It’s advisable to choose reputable branches or use online services instead.

2. Mae Thong Sook Company – Elevating comprehensive gold investment

Mae Thong Sook was founded in 1952 and is a member of the Thailand Gold Traders Association. Although it has fewer branches than others, in the gold investment industry, no one is unfamiliar with this brand.

The special feature of Mae Thong Sook is the launch of the MTS Gold Platform, an online platform offering trading of gold bars, derivatives (TFEX), and systematic gold savings. It allows 24-hour trading based on global market prices.

Caution: Trading derivatives carries high risk. Study the information carefully before trading, and avoid making decisions during highly volatile market conditions.

3. Huo Seng Heng Gold Shop – The meaning of unity

Another long-established gold shop, Huo Seng Heng has been operating for over 70 years. The name comes from Chinese, meaning unity. Currently, it has 5 branches in Bangkok and surrounding areas.

This shop is known for online trading of 96.5% and 99.99% pure gold bars. It is also a broker in the TFEX market for Gold Futures, making it a good choice for investors seeking diverse services.

Caution: Online trading involves cyber risks. Be cautious when entering personal information and only use official channels of the shop.

4. Ausiris Gold – Pioneer in gold bar investment

Ausiris is one of the first companies to offer systematic gold bar investment in Thailand. It has a long history dating back to 1917 as a jewelry shop in Phetchaburi, later expanding to Bangkok in 1987.

Ausiris now offers a mix of services including gold bars, jewelry, and ETF registration on the stock exchange. It provides 24-hour online trading via website and app.

Caution: Gold price volatility and ETFs may not be suitable for inexperienced investors. Making trades during nighttime or when the global market opens can be risky. Set strategies and use Stop Loss orders appropriately.

5. YLG Bullion Company – Exporter of quality

YLG started as Uhlim Gold Factory, producing jewelry for the global market for over 20 years. In 2003, it rebranded as YLG Bullion International.

The company offers trading of gold bars, jewelry, and is a futures broker in (TFEX) via the YLG Bullion Trading platform. It features real-time trading systems referencing global prices and comprehensive analysis tools.

Caution: The number of branches is limited, but online services are convenient.

6. TTK Gold Shop – The oldest Huo Seng Gung

TTK or Huo Seng Gung Yaowarat is the oldest gold shop in Thailand, established during King Rama V’s reign, about 160 years ago.

The building is designed in colonial architecture, with the second floor serving as a museum of ancient gold. It now has over 30 branches nationwide, offering buying and selling of jewelry and gold bars at standard prices from the association.

Caution: Fewer branches than competitors. Consider accessibility when choosing.

7. Aurora Gold Shop – Expertise in goldsmithing

Aurora, formerly “Sui Seng Heng Gold Shop,” was founded in 1973. Starting as goldsmiths, they produced and wholesale jewelry to Yaowarat shops. As they expanded, they rebranded as Aurora.

With over 200 branches, they excel in jewelry, diamonds, gemstones, and children’s gifts, priced according to standards. They also have the Aurora Gold app for online trading.

Caution: Prices may be higher than other shops due to focus on jewelry and gemstones. Compare prices before purchasing.

8. Yaowarat Gold Leaf Shop – Traditional gold trader of Yaowarat

Yaowarat Gold Leaf is a long-standing gold trading business on Yaowarat Road. It offers buying, selling, and exchange of jewelry, gemstones, and diamonds. It has 5 branches and is a member of the Thailand Gold Traders Association.

Caution: Focuses mainly on jewelry; investment options are limited. For gold bars, consider other shops.

9. Jin Hwa Heng Gold Shop – Beautifully designed jewelry

Jin Hwa Heng opened in 1980 in Yaowarat. It is known for laser-engraved designs with modern technology, making patterns sharp and durable. It sells both in-store and online via its website.

Caution: Few branches, only in Bangkok area. More convenient for online shopping.

10. Thana Kit Gold Shop – Creating jewelry tailored to you

Thana Kit was originally a manufacturing factory. Later, it became a retail shop with over 40 years of experience, offering jewelry, gemstones, diamonds, and custom-designed pieces.

Caution: Does not offer investment or gold savings programs. Suitable for purchasing jewelry only.

How to Choose Gold That Matches Your Goals

Buying as jewelry

Choose jewelry with attractive designs. However, keep in mind that making charges are high and resale value is low.

Long-term investment

Gold bars are a good choice to hedge inflation and maintain value, but require secure storage.

Short-term speculation

Use online products for easy trading without physical possession. Use leverage and low initial capital, as trading with margin and no depreciation is possible.

6 Things to Check Before Buying Gold

1. Trustworthiness of the shop

Choose shops with long histories, trusted by customers, and members of the Thailand Gold Traders Association.

2. Type and quality of gold

Determine whether you want gold bars or jewelry, and whether it’s 96.5% or 99.99%. Different types have different prices.

3. Gold weight

Verify weight in front of both buyer and seller for accuracy.

4. Price and making charges

Ask about buying/selling prices, making charges, and stamping fees before purchase to understand the true cost.

5. Terms for buyback

Check buyback conditions and warranty documents, as these are necessary when reselling.

6. Reselling to the same shop

The safest option is to resell to the shop where you bought, as they can verify quality and offer better prices.

Summary

Choosing to buy gold in 2026 involves considering many factors, including the shop, type of gold, and your investment goals. Based on the survey of 10 suitable gold shops, at least one should meet your needs. Most importantly, select a shop with high credibility and a focus on risk management.