The Big Four accounting firms are turning to embrace crypto: PwC officially announces increased investment in Web3

LiquiditySurfer · 2026-01-04T15:48:10+00:00

PwC and the other Big Four accounting firms are beginning to enter the crypto space due to improved regulatory environments. The new policies have boosted market confidence, and companies' attitudes toward crypto assets are gradually shifting, viewing them as a long-term asset class, which may trigger more institutional follow-up.

LiquiditySurfer

2026-01-04 15:48:10

Abstract generation in progress

【Blockchain Rhythm】Recently, there’s an interesting signal—Big Four accounting firms like PwC are finally deciding to seriously enter the crypto space with real investment. The logic behind this is quite simple: the regulatory environment has changed.

Last year’s policy actions indeed boosted industry confidence. Newly appointed regulators have taken a friendly stance toward digital assets, and Congress has successively introduced the @Genius@ Act and a series of stablecoin regulatory frameworks. Paul Griggs, head of PwC US, candidly stated when discussing this strategic shift—these regulations will greatly enhance market confidence in stablecoins and digital assets.

To put it simply, in the past, these blue-chip companies viewed crypto as too wild and unstable, keeping their distance. Now that the regulatory framework is gradually becoming clearer and legal boundaries are starting to define themselves, the prospects for asset tokenization are widely regarded as promising, which is why institutions like PwC are willing to take a bet.

Griggs also emphasized that if they don’t enter this ecosystem in time, they might miss opportunities. This change in attitude indicates that blue-chip companies now generally believe that the crypto market is no longer a black swan event, but a genuine long-term asset class. Now, more of the Big Four may follow suit.

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VirtualRichDream

· 01-07 05:47

Wow, the Big Four are starting to play too? This is really different now. Once regulation is relaxed, major institutions will flock in.

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ServantOfSatoshi

· 01-05 01:13

Wow, even PwC has started playing, now big institutions are really coming in. They used to be hesitant, but now with regulations blowing in, everyone’s jumping in haha. --- Wait, is this a real shift or just PR hype? We’ll see how much real money they actually invest later. --- Speaking of which, once regulations become clear, it’s really different. The wild growth period before actually gave small institutions a chance. --- PwC is probably just catching the last train; mainstream narratives are now shifting towards stablecoins. --- So, we still have to wait for policies to move first before institutions dare to follow. There’s really no argument against that. --- Here's a question: after the regulatory framework becomes clear, doesn’t the space for innovation shrink? Isn’t this putting chains on crypto? --- Alright, anyway, the entry of big institutions is ultimately a good thing; at least they won’t be fooled by street scammers. --- The prospects of tokenization have been hyped for so long. Let’s see what tricks PwC can come up with.

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AirdropHunterWang

· 01-04 16:18

Damn, are the four major ones all starting to enter the market? This time, regulation is really settled. They used to be cautious, now they’re just throwing money in, everything is clear. But on the other hand, PwC and the others are just waiting for clear policies before acting. Capital is like that, only betting when it’s stable. With backing from big institutions, retail investors can also play with peace of mind. This wave of stablecoins really has potential; tokenization is the trend. Regulations are becoming friendlier, and the suppressed project teams should also be able to breathe a sigh of relief. Wait, does this mean domestic policies will also change? Or is it just a matter of the US?

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NervousFingers

· 01-04 16:16

Really? PwC is about to place a bet? What does this indicate? It shows that regulation is truly starting to take a formal approach. No longer growing wildly like before, now there are frameworks and boundaries, and only large institutions dare to come in. --- Wait, does this mean stablecoins are about to take off? It feels like this opportunity isn't small. --- Honestly, the Big Four used to stay far away from crypto, but now turning around to embrace it is definitely a signal. Is regulatory friendliness really that crucial? --- If asset tokenization really gets widespread, that would be crazy. With PwC leading the way, others won't be far behind. --- Haha, but don't celebrate too early. These institutions are slow and steady; if they really start moving, it'll still take a while. --- Once the regulatory framework is clear, they dare to come in. The logic is pretty straightforward. As for us, we need to keep up. --- Honestly, seeing these blue-chip companies start to move makes me feel much more at ease. At least it's no longer pure gambling. --- The Genius Act and the stablecoin framework really turned the situation around. Are the effects this powerful?

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BearMarketNoodler

· 01-04 16:15

All four major players have entered, indicating that this wave is truly not just a trick to cut leeks. Clear regulation is the signal for players to enter; those who were bearish before, does their face still hurt now?

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LeekCutter

· 01-04 16:08

Haha, PwC finally can't hold back anymore. This is the power of regulatory friendliness. The big players have all caught on. Really, those people used to stay far away, but now that the legal framework is clear, funds are flooding in. This pattern is so familiar. Wait, can stablecoins really succeed? It still feels like there are many pitfalls. Does PwC's entry mean they are truly coming in, or is it just a test water again? Is it a bit late to get on now? This signal has already been speculated on by some people a round ago.

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