Recently, a project had an unpleasant experience with its token sale plan and directly apologized by admitting defeat. Where did the problem lie? Simply put, the sales logic was never designed with a proper balance between retail investors and whales in mind. As a result, no matter how attractive the design was, no one really wanted to participate, and engagement remained low.

The project team later decided to make a major adjustment. First, they removed the previous cap of $2,500 per account, allowing users to decide for themselves how much to invest—invest as much as they want. Second, they shifted from a purely random distribution model to a new allocation logic.

The core goal of this adjustment is actually summarized in one sentence: how to make retail investors, whales, and the entire mechanism more comfortable. It seems the project team also realized that unreasonable restrictions can hurt popularity, while loosening them might lead to a healthier environment.