Most blockchain projects have similar strategies to attract new users: pouring budgets into various task platforms and promising rewards for "registering + downloading + experiencing a game." It seems very effective—the report data looks impressive, and registration numbers are skyrocketing.

But this is just an illusion. Once the rewards stop, these users immediately uninstall. What's more disheartening is that many of them are scripted bots and professional studios spamming the system. The budget invested by the project team is basically a drop in the bucket.

This has become an industry norm. Many early growth metrics of projects look explosive, but in reality, they are artificially inflated. Very few of these users are genuinely retained. Instead of wasting money on task platforms to buy fake data, it's better to think about how to create a product that people genuinely want to play—though this is obviously much more difficult than just faking data.