The Alpha mechanism becomes a new trend in 2025: Why has it become this generation's "necessity"

Nowadays, an interesting idea is spreading across the industry—an Alpha product launched by a leading project is becoming a phenomenon in 2025. The logic behind it is worth pondering.

Every Era Has Its “Necessities”

Just like supermarkets offering toilet paper and eggs during promotions, users of each era have their own “must-have benefits.” Industry insiders point out that in Web3 today, the Alpha mechanism is gradually becoming a “necessity” for this generation of participants—not because of scarcity, but because it represents a new way of participation and value distribution.

Where Is the Core Appeal of Alpha

The original intention of this kind of mechanism is quite straightforward: to allocate more opportunities and resources to those willing to help others and participate in community building. Simply put, it redefines who can earn rewards—not just based on capital, but on contribution and community influence.

This design allows ordinary users to see different possibilities. When users can receive direct rewards from mutual aid within the community, overall engagement and stickiness of the ecosystem will significantly increase.

Why 2025 Will Be the Year of Explosion

Based on on-chain data and market feedback, more and more projects are learning from and copying this logic. The main reasons are:

• Reduced user fatigue: Compared to simple airdrops and candies, mechanisms with a stronger sense of participation give users a greater sense of gain
• Improved community quality: Mechanisms that encourage helping others naturally attract higher-quality community participants
• Better sustainability: Contribution-based distribution methods have more long-term value than simple grants

Alpha is not just product innovation; it is a rethinking of the Web3 community economy.