Major brands are gearing up to roll out their own custom stablecoins on Base, signaling a major shift in how enterprises approach blockchain-based payments and digital assets. This trend reflects growing institutional adoption of Ethereum Layer 2 solutions and the increasing viability of blockchain infrastructure for mainstream use cases. As more issuers establish their branded stablecoins on Base, we're likely to see expanded liquidity pools, stronger ecosystem integration, and more diverse tokenized finance options. This wave of stablecoin innovation could reshape how businesses interact with decentralized networks.