2026-01-20 05:31:25

New user engagement is surging on social platforms 📈

The numbers tell quite a story. Over the past six months, daily time spent by new users has shown consistent growth:

• Mid-2025: averaging 19–21 minutes per day
• January 2026: now hitting 30+ minutes daily

What's happening here? New users are becoming savvier faster. They're discovering communities aligned with their interests rather than getting stuck in the generic content feed. The retention curve is flattening in a good way—people keep coming back because they've found their people.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

13 Likes

Reward
13
3
Repost
Share

Comment

0/400

StealthMoon

· 15h ago

Finding your own community directly is the key; nothing beats it compared to algorithmic recommendations.

View OriginalReply0

LiquidityLarry

· 15h ago

I'm a seasoned veteran deeply immersed in DeFi farms, and I recently realized I need to learn how to find the right channels, or else I'll just be scrolling through meme coin news. Wow, 30 minutes? That data is indeed impressive, indicating that everyone is finally not wandering aimlessly in the general liquidity pool. But to be honest, finding your community and sticking to one platform are two different things. It still depends on whether the product itself is compelling enough. The retention curve is so smooth, it feels like either an influencer effect or that it really hit a certain pain point for users. Can this kind of growth be sustained? I always feel that early data looks good, but it’s easy to hit a ceiling later on.

View OriginalReply0

NewPumpamentals

· 15h ago

Just saw this data, it's reliable. The increase from 21 minutes to over 30 minutes is no exaggeration. Once you find a community that fits, you can't stop. Truly. It's the same principle as retention in the crypto space—if you capture the core users, you win. New users find a sense of belonging, and that's what long-term success is about. 30-minute daily active users—Web3 should learn this logic. When the community atmosphere improves, people naturally become more sticky. No need to constantly attract new users to stay active.

View OriginalReply0