Cardone Capital buys an additional $10 million worth of BTC: A hybrid investment in real estate and crypto assets

A real estate investment company managing over 14,000 apartment units and approximately $5.1 billion in assets is transforming physical world cash flows into digital assets. Cardone Capital founder Grant Cardone recently announced that the company will invest an additional $10 million in BTC to support its innovative real estate + Bitcoin hybrid asset allocation model.

This new investment will increase Cardone Capital’s Bitcoin holdings to approximately $300 million, with the ultimate goal of accumulating up to 4,000 BTC, positioning it among the largest non-mining Bitcoin holders.

01 Strategic Deployment

The timing of Cardone Capital’s additional $10 million Bitcoin investment is intriguing. Not long ago, in October 2025, the company made a similar increase during a market correction when Bitcoin’s price was below $92,000.

According to an interview with Cardone on Fox Business, the core of this strategy is to combine the stable cash flow from multifamily residential properties with Bitcoin’s growth potential.

The company’s Boca Raton project demonstrates how this model operates: a multifamily property with 366 units paired with $100 million worth of Bitcoin, expected to generate about $10 million in net operating income annually, which will be regularly used to purchase more Bitcoin.

02 Innovative Model

Unlike traditional companies that simply use cash reserves to buy Bitcoin, Cardone Capital’s approach is fundamentally innovative. It establishes a self-reinforcing investment cycle: real estate generates rental income, rental income automatically purchases Bitcoin, and the potential appreciation of Bitcoin further enhances the overall portfolio value.

This model does not rely on debt or equity financing to accumulate cryptocurrencies but leverages the actual income from real estate operations to steadily accumulate Bitcoin through dollar-cost averaging.

Cardone Capital also plans to tokenize some of its real estate assets, splitting large properties into millions of units, allowing investors to participate in traditionally high-threshold real estate transactions that typically require six-figure minimum investments with as little as $1.

03 Market Timing

The timing of Cardone Capital’s expansion into Bitcoin investment coincides with policy uncertainty in the U.S. real estate market. Recently, the Trump administration announced measures to prevent large institutional investors from purchasing more single-family homes.

Meanwhile, U.S. mortgage rates fell to about 6% in early January 2026, the lowest since late 2022, fueling a fourth consecutive month of growth in existing home sales.

In an interview, Cardone revealed that his team has been discussing with policymakers to relax housing restrictions, including expanding capital gains exemptions for home sales and extending bonus depreciation rules.

04 Industry Trends

Cardone Capital’s hybrid investment model represents an emerging trend of institutional capital entering the cryptocurrency space. As more traditional investment firms seek exposure to digital assets, analysts predict the emergence of cash flow-based funds that combine features of real estate investment trusts (REITs) and include digital assets in their portfolios.

This trend may mark a shift of cryptocurrencies from purely speculative assets to mature portfolio allocation assets. The stable cash flow provided by real estate can buffer the risks associated with Bitcoin’s price volatility, while Bitcoin’s growth potential opens new upside opportunities for traditional real estate investments.

More importantly, Cardone emphasizes that his approach differs from pure Bitcoin bond companies, which typically rely on issuing debt or equity to accumulate cryptocurrencies and lack actual operational business support.

05 Market Performance and Trading Opportunities

As institutional funds continue to flow into the cryptocurrency space, understanding how to participate in this trend is crucial for investors. As of January 20, 2026, according to Gate’s latest market data, BTC/USDT is trading at $90,856, down 2.51% in the past 24 hours.

For investors seeking exposure to strategies like Cardone Capital’s hybrid approach, choosing a secure and reliable trading platform is essential. As one of the world’s leading cryptocurrency exchanges, Gate has over 48 million users and supports spot trading of more than 4,300 cryptocurrencies.

Gate platform commits to 100% reserves and collaborates with U.S. auditing firm Armanino LLP, providing regular disclosures via open-source Merkle Tree solutions, allowing users to verify asset security at any time.

06 Risks and Opportunities Coexist

While Cardone Capital’s hybrid investment strategy is innovative, it also faces dual market risks. Cyclical fluctuations in the real estate and cryptocurrency markets could simultaneously impact portfolio performance.

Investors need to consider the interest rate sensitivity of the real estate sector, regional economic changes, and rental market dynamics, as well as the high volatility of Bitcoin prices, regulatory environment changes, and technological developments specific to cryptocurrencies.

Cardone Capital attempts to mitigate these risks through dollar-cost averaging and by using operational income rather than leverage to purchase Bitcoin. For those wishing to emulate this strategy with smaller capital, regularly buying Bitcoin on regulated platforms like Gate may be a feasible option.

Future Outlook

As of January 20, 2026, Bitcoin’s price fluctuates around $90,800, with a 24-hour decline of about 2.51%. Cardone Capital continues to execute its accumulation strategy at this price level, demonstrating strong confidence in the long-term value of digital assets.

This Bitcoin accumulation race led by a real estate giant is redefining traditional investment boundaries. The seemingly incompatible combination of stable rental income and volatile cryptocurrencies is giving rise to a new asset class.