American fast-food giant launches BTC salary plan, $10 million invested in Bitcoin

ZkSnarker · 2026-01-21T12:02:11+00:00

American fast-food chain Steak'n Shake announces a $10 million heavy investment in Bitcoin and will add Bitcoin payments to employee salary options, at $0.21 per hour, with a two-year withdrawal requirement. This move reflects traditional companies' recognition of Bitcoin's value.

ZkSnarker

2026-01-21 12:02:11

Abstract generation in progress

【BlockBeats】The well-known American fast-food chain Steak’n Shake has recently issued two major signals in succession.

First, last week they announced that they have invested 10 million USD heavily in Bitcoin, officially adding BTC to the company’s balance sheet. This is not just a hype, but a real asset allocation.

Then, they announced that starting from March 1st, employees will have a new option in their compensation package — they can receive 0.21 USD worth of Bitcoin per hour. This BTC can only be withdrawn after two years.

An old fast-food company established for over 100 years is playing with Bitcoin salaries, which is rare among traditional companies. From asset-side to payroll-side, the dual deployment of crypto assets reflects, to some extent, the increasing recognition of Bitcoin’s value by institutions.

BTC-0,75%

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

9 Likes

Reward
9
4
Repost
Share

Comment

0/400

DegenApeSurfer

· 3h ago

Damn, century-old companies are starting to pay salaries in BTC. Are they trying to outcompete other companies?

View OriginalReply0

MemeCoinSavant

· 3h ago

ok so according to my preliminary regression analysis of fast food chains entering bitcoin (n=1, p-value absolutely cooked), we're witnessing statistically significant levels of institutional cope... or based-ness, still running the numbers on that one tbh

Reply0

RugDocDetective