JuCoin Rebrands to Ju.com and Brings Investors One Click Closer to Opportunity

JuCoin, a stably growing, service-driven crypto ecosystem, is rebranding to Ju.com as part of its practical strategy to build a connected identity and make digital asset trading more accessible. The rebrand supports its philosophy that advanced technologies should not drive potential users away with needless complexity and coincides with the introduction of numerous platform features that expand but also simplify digital asset engagement.

The platform transitioned into a leading digital asset exchange in China soon after its founding in 2013. It was the dominant digital asset trading hub in Asia and the world’s flagship service-driven crypto ecosystem just two years later. Its development changed course with new leadership following a strategic acquisition in 2024.

Ju.com will introduce a Decentralized Asset Custody system in the next few months, becoming the first crypto exchange to automatically return user funds to personal wallets if the user has been inactive for 24 hours. This innovation addresses longstanding concerns about arbitrary fees and centralized custody by ensuring users retain control of their assets and the expenses associated with managing their funds.

In line with Ju.com’s efforts to focus on user experience over short-term profit for the platform, its Futures Loss Protection Plan will automatically cover eligible trading losses, ensuring users share in the platform’s success.

JU, the platform’s native token, has gained 64% over the past month and 167% over the past year. Community sentiment surrounding JU on the leading cryptocurrency data aggregator CoinMarketCap was 74% bullish at the time of writing. Behind the token’s long-term success is the fact that it’s the platform’s foundational asset, powering the Ju.com ecosystem with multifaceted applications to drive growth, security, and adoption.

All cross-shard messages, on-chain transactions, and contract executions are paid in JU, ensuring consistent demand that corresponds to network activity. The value of JU is directly linked to network security as delegators bond JU to earn rewards, and validators have to self-stake the token. JU holders propose and vote on treasury grants, parameter changes, and protocol upgrades.

Decentralized applications can denominate subscription models, NFT minting fees, and in-app purchases in JU and benefit from instant finality and low fees, and holders will use JU as collateral for liquidity-pool provisioning and lending protocols as soon as JuChain, Ju.com’s proprietary blockchain, launches its DeFi stack. JU utility further expands as transfers between JuChain and external blockchains like BSC and Ethereum incur bridge fees that are paid in the token

Ju.com has expanded its role as a bridge between traditional and digital asset markets by launching xBrokers, a real-world asset brokerage and liquidity network with global coverage. It introduced the US and Hong Kong Stock Trading Zone through xBrokers, which gives platform users direct access to the prominent equity markets. The feature guarantees 1:1 real-stock backing with independent custody oversight while eliminating institutional and geographical barriers.

The Early Bird Stock Subscription Zone, which is part of xBrokers, gives users early access to pre-market equity offerings by delivering a digital-first stock launch model. Such access used to be reserved for institutional investors. Now, retail investors can also take advantage of lucrative equity opportunities using cryptocurrency, with straightforward one-click entry.

A stake-to-compute model further enhances the mechanism. You can stake stock holdings to generate platform mining power, forming a multi-layered return structure with dividends, equity growth, and additional Web3-native rewards.

Beyond the JuChain blockchain and xBrokers, Ju.com’s integrated service suite includes OnChain trading, which enables cross-chain transactions without bridging or the need for an external wallet. The growing ecosystem spans the JuCard system, JumpFi payments, and the Ju Labs Innovation Fund, currently valued at $100 million. Ju.com’s AI Mining program complements these developments. Already in an active rollout, it boosts engagement through a model where social interactions generate mining rewards.

Most importantly, the platform offers a unified experience that takes the complexity out of digital asset management. It has undergone comprehensive upgrades to make advanced operations feel intuitive, including enhancements to its web- and app-based platform interfaces.

After exploring community sentiment, Ju.com discovered that users wanted more than cosmetic updates to the platform. As a result, the design changed to combine accessibility, responsive navigation, and sleek layouts, making advanced blockchain operations feel effortless and transforming the platform’s visual identity. Users now experience consistent performance and streamlined, frictionless interactions across devices.

Ju.com combines reliability and scale with twelve consecutive years of operation, average daily trading volume exceeding $5 billion, and more than 50 million registered users in over 100 countries. The platform holds operation licenses in the US, the UAE, Thailand, and Vietnam, and its community is 26 million strong. Its impressive track record of blockchain development demonstrates a commitment to its mission of making digital finance accessible to all.

The rollout of new functions and features and the rebrand to Ju.com communicate far more than a mere change in identity. They reflect the mainstreaming of digital asset trading and help deliver on the platform’s promise: Point. Click. Trade.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.