The insights from these observations are: you either have an exceptionally unique marketing team and brand leaders who are well-versed in the details (I am more than willing to make space for such talent, cc @evan_van_ness), or you adopt a community model to avoid single points of cringe.

The benefit of a community model lies in the matching of media and information: "point-to-point #KAS# p2p(" information is issued by a point-to-point community. A centralized non-human agent (such as AI) can also relay information—provided that its database and operations are transparent—it can serve as a medium that reflects our serious attitude towards relinquishing control points while providing vetted project information.
Sharks in the crypto space (savvy investors) will judge you by instinct, and they are usually very good at it. Their primary checkpoint is not your technology, research, or market cap; rather, it is whether your stated ambitions align with your appearance, and whether the project looks as it claims. This instinctual check is the fastest first due diligence process, and many projects fail here. If you talk about community and anti-censorship, but your communication style is corporate and overly polished—investors will look elsewhere; for instance, to Doge, which seems to fully align with its stated ambitions—woof, an inexplicable headline-grabbing joke—or to Solana, which looks, sounds, and is—an unacademic, centralized project focused on providing a fast blockchain experience. For Kaspa, the community marketing its currency (KAS) exudes the aura that crypto institutions believe hardcore crypto should have and remember.
While I'm a full proponent of community marketing, I must refute the idea or feeling that marketing and education are the whole and ultimate goal of a project's strategy and outreach. This may have been true in the first decade of crypto; But the market has evolved, and many projects have found a product-market fit (PMF) (Aave, USDC, Hyperliquid, Polymarket, pompdotfun – it's a product like it or not), which adds an important factor to the game: people expect actual use. The idea that you can win without the "fundamentals" of a product is out of touch with the crypto reality of 2025; Not everyone is ignoring the fundamentals, but we can no longer rely on words alone to tell a story, which must be made up of products that are no less important than marketing and educational content.