Lotte Card in South Korea applies for 36 Korean won stablecoin trademarks: optimistic about becoming a mainstream daily payment.

The South Korean financial market has recently shown new trends. Following several large financial institutions, Lotte Card announced the application for multiple trademarks for Korean won-based stablecoins, laying the groundwork for the future digital asset payment market (Background: The eight major banks in South Korea plan to jointly establish a Korean won stablecoin issuance company: We cannot allow US dollar stablecoins to dominate the local market) (Supplementary Background: South Korea has launched a "Cryptocurrency Spot ETF Roadmap" and is announcing details of the "Digital Asset Basic Law" in the second half of the year) According to a report by Yonhap News Agency this morning (23rd), Lotte Card announced that it has applied to the Korean Patent Office for a total of 36 trademarks related to Korean won stablecoins. According to official statements, this application includes 12 brand name trademarks (such as "원빗", "케이토큰", "로카머니") and 24 tickers for identifying virtual asset exchanges (such as "WONBIT", "KTOKEN", "LOCAMONEY"). Stablecoins, as a bridge linking fiat currency and digital assets, are seen as a key driver for the digitalization of everyday payments. Lotte Card stated that the Korean won stablecoin is expected to be applied in high-value asset trading markets such as used cars, luxury goods, real estate, and gold, and will combine with its extensive payment network and a prepaid platform specifically for foreign tourists to seize the opportunity. South Korean financial giants are competing. Lotte Card's actions are not an isolated case. Recently, major credit card companies in South Korea, such as Shinhan Card, KB Kookmin Card, and Woori Card, have also applied for stablecoin trademarks, reflecting that traditional financial institutions are actively exploring applications of blockchain and digital assets. According to data from the Financial Supervisory Service of South Korea, by the end of 2024, the number of domestic virtual asset users in South Korea has exceeded 6 million, and the market size continues to expand. Can stablecoins become mainstream payment tools? Industry observers believe that with large financial institutions actively applying for trademarks and expanding application scenarios, the Korean won stablecoin is expected to gradually enter the mainstream payment system. However, whether the market can rapidly popularize still depends on multiple factors such as regulatory policies, technical security, and consumer trust. Lotte Card emphasized that only by establishing consumer trust can stablecoins truly integrate into everyday payments. Related Reports: College students made 80 million won from cryptocurrency trading, heavily invested in biotech stocks and lost everything in a month and a half of military service: learned these two lessons. Presidential candidate Lee Jae-myung promotes "Korean won stablecoin" and opens up retirement funds to buy Bitcoin, with polls soaring to 49%. Love-struck girls should also take care of their wallets! A Korean woman transferred 680 million won while her boyfriend was unprepared and was sentenced to two years in prison. <Lotte Card applies for 36 trademarks for Korean won stablecoins: optimistic about becoming a mainstream daily payment> This article was first published on BlockTempo, the most influential blockchain news media.