The Japanese company Metaplanet has increased its holdings by 780 Bitcoins, now holding over 2 billion dollars in digital assets.

Amid the wave of actively embracing Bitcoin in the business world, the Japanese technology company Metaplanet is once again showcasing its ambition. Recently, the company made a large-scale Bitcoin purchase, investing $92.5 million to acquire 780 Bitcoins. This increase brings the total Bitcoin holdings of this Tokyo-listed company to 17,132 coins, valued at approximately $2 billion based on current market prices. Metaplanet's aggressive strategy has allowed it to successfully transform from a struggling hotel business and rapidly become one of the largest Bitcoin holders in the world, setting a new benchmark for corporate Bitcoin applications in the Asia region.

Increased Bitcoin Holdings Cause Stock Price Surge: Metaplanet's Successful Transformation

Metaplanet's stock price reacted positively to this news. After the announcement, the stock listed on the Tokyo Stock Exchange under code 3350 rose by 5.6% to 1,247 yen. Year-to-date, the stock has accumulated a 258% increase, far exceeding the Japanese market index.

The company's aggressive Bitcoin strategy has transformed it from a struggling hotel business into one of the world's largest Bitcoin holders. Since adopting a Bitcoin fund management strategy in April 2024, Metaplanet achieved a Bitcoin yield of up to 449.7% in 2025. CEO Simon Gerovich ( Simon Gerovich ) stated that the company acquired all Bitcoins at an average price of $101,030 per Bitcoin, and with the current trading price of Bitcoin being around $119,300, it has realized substantial unrealized gains.

Asian Bitcoin Leaders: Challenging the Position of Strategy

Metaplanet currently holds the largest Bitcoin reserves among publicly listed companies outside the United States. According to Bitcoin reserve data, Metaplanet ranks seventh among all corporate Bitcoin holders globally.

The company's rapid accumulation is reminiscent of the American software company Strategy (formerly MicroStrategy), which was the first to launch an enterprise Bitcoin financial model. Strategy holds over 600,000 Bitcoins, valued at over $70 billion, while Metaplanet has become a leader in the field of Bitcoin applications for Asian enterprises. Investment giant Fidelity has taken notice of Metaplanet's strategy. The company, through its subsidiary National Financial Services, has become the largest shareholder of Metaplanet, holding 12.9% of the shares, worth approximately $820 million.

Ambitious Growth Plan: 2027 Goal of 210,000 Bitcoins

Metaplanet has set bold goals for the accumulation of Bitcoin in the future. The company's goal is to hold 210,000 Bitcoins by the end of 2027, which will account for 1% of the total Bitcoin supply of 21 million coins.

To raise the funds for these acquisitions, Metaplanet engaged in various capital market activities. In July 2025, the company redeemed 12.75 billion yen (approximately 86.7 million USD) through a bond issuance and issued new shares to raise funds for the Bitcoin acquisition. The company’s focus on Bitcoin operations also generated revenue. In the second quarter of 2025, this sector generated nearly 1.1 billion yen (7.6 million USD) in revenue, an increase of 42.4% compared to the previous year.

In addition to holding Bitcoin, Metaplanet also plans to use its digital assets as collateral for other business projects. The company has stated that it may launch a digital bank in Japan and use its held Bitcoin as collateral to acquire other businesses capable of generating cash flow. This shows that Metaplanet views Bitcoin not only as an asset reserve but also as a strategic tool for future business development.

Market Impact and Performance: A Model for Asian Enterprises

The recent performance of Bitcoin supports Metaplanet's strategy. Over the past month, Bitcoin has risen by approximately 10%, with trading prices nearing $119,000. This price trend has significantly boosted the value of corporate Bitcoin bonds. From July 1 to July 28, 2025, Metaplanet achieved a 22.5% Bitcoin yield, demonstrating that even as Bitcoin prices have risen significantly from previous purchase levels, its accumulation strategy can continue to create value.

The company's approach is similar to that of other Bitcoin fund management companies, but with a distinct Japanese perspective. While American companies like Strategy have led Western enterprises in adopting Bitcoin, Metaplanet is promoting similar trends in Asia's more conservative financial environment.

Metaplanet's latest purchase of Bitcoin solidifies its leading position in the field of enterprise cryptocurrency applications. The company is willing to buy Bitcoin at higher prices, demonstrating confidence in the long-term prospects of this asset. Metaplanet has ambitious value-added goals and plans to utilize Bitcoin for business expansion, continuously reshaping corporate perceptions of fund management. As more companies consider incorporating Bitcoin into their balance sheets, Metaplanet's strategy will serve as a template for businesses in Asia and beyond to adopt digital assets. This is not only a proactive transformation of Japanese companies in the digital economy era but also provides new insights for global companies on how to leverage Bitcoin for value growth.