Drawing Inspiration from the US Elections: Marketing Strategies for Web3 Projects

The 2024 U.S. presidential election is not only a politically significant event that draws global attention, but also an exciting marketing practice. Both established Web3 projects and emerging startups can gain inspiration from the campaign strategies of the candidates. This article will explore how to apply the marketing strategies from the U.S. election to the Web3 market, helping project teams build closer community relationships and win user support.

1. Clarify the value proposition and communicate it effectively

The approach of the US election

Candidates quickly convey their positions and commitments through refined slogans and consistent content output, establishing an emotional connection with voters. For example, Trump's "Make America Great Again" emphasizes a return to traditional values, while the Democrats' "We are not going back" and "Build Back Better" are more aligned with the needs of younger voters. These slogans are catchy and highly resonate with the values of the target groups.

Application of Web3 Marketing

Web3 projects should focus on the core value of the brand and clearly present the uniqueness of their products or services through content dissemination. Precise content can enhance users' understanding and recognition of the project, helping the brand stand out in the market. For example, a trading platform's "Exchange the world" and Babylon's "Unlocking 21M BTC potential" both successfully convey their respective core missions.

It is important for the project team to "speak human language" and use terminology that aligns with the values of the target users. Avoid overly technical or complex expressions, and instead focus on the value points that users truly care about.

2. Precisely Targeting the Audience

The approach of the US presidential election

Candidates precisely segment target groups based on voters' age, region, and needs, customizing messages to address the core concerns of different groups, effectively enhancing the alignment and support between them and the voters.

Application of Web3 Marketing

Web3 projects should segment the market based on different user needs and develop corresponding marketing strategies. This not only ensures the relevance of the content but also attracts more target users. For example, technical content may appeal to developers, while simplified explanations are more suitable for regular users.

It is recommended that project teams list all possible user personas in detail based on user scenarios and needs, including their usage entry points, motivations, etc. Using mind maps or flowcharts to organize this information can help better focus on the target audience, optimize content output, and marketing activities.

3. Community Management and Consensus Building: Enhancing User Participation and Sense of Belonging

The approach of the US presidential election

Candidates enhance voters' sense of participation and "ownership" through rallies, volunteer activities, and other means, making them feel that their support for the candidate has a substantial impact. This approach not only increases support rates but also helps candidates establish a strong loyalty relationship with voters.

Application of Web3 Marketing

Web3 projects can enhance users' sense of belonging through community activities, interactive content, and participation in proposals, allowing them to be not just consumers, but also co-builders of the project, thereby forming a stronger community consensus and loyalty.

It is worth noting that many project teams invest insufficiently in this phase. However, maintaining close interaction with the community and establishing trust bridges is key to the success of the project. No matter how luxurious the team's background or how high the valuation in the primary market, if they drift further away from the community, they will ultimately struggle to escape the fate of failure in the secondary market.

4. Endorsements from Celebrities and Key Opinion Leaders ( KOL )

The approach of the U.S. election

Candidates seek the support of celebrities and public figures to enhance their credibility and influence, and these endorsements can also help candidates win the support of undecided voters.

Applications of Web3 Marketing

Web3 projects can also leverage endorsements from KOLs and industry celebrities, utilizing their credibility and traffic advantages to help the project gain higher visibility and enhance user trust. This is especially true when the project does not yet have sufficient market share, as endorsements can help quickly establish recognition.

If resources are limited, you may consider looking for partners with resources, or finding a way to "leverage". The key is to make users believe that the project team has the ability to lead them to success.

5. Multi-channel Precise Communication

The practices of the US election

Candidates reach out to voters through multiple channels such as television, social media, and offline events, ensuring that different groups receive information and enhancing the candidate's exposure and support among various voter groups.

Application of Web3 Marketing

Web3 projects can also distribute content through diversified channels such as social platforms, short videos, and emails, according to user habits, to reach and cover the contact points commonly used by target users, enhancing their awareness and attention to the brand.

It is important to emphasize that both KOLs and various promotional channels are merely tools for dissemination. The project team should first clarify who they want to communicate with, what they want to convey, and what they want users to remember in order to genuinely earn users' recognition and trust.

Conclusion

By observing and studying the "marketing spectacle" of the U.S. elections, Web3 project teams can better grasp user consensus and engage with real users. Many project teams often focus too much on technology and concepts, neglecting user consensus and community recognition, which are the very foundations of project success. I hope this article can help project teams re-evaluate their marketing strategies, establish better connections with users, and gain market recognition.