Development and Challenges of the MEME Token Launch Platform

The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, aimed at simplifying the creation process of MEME Tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the Platform

The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.

MEME Launch Platform Development Record

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Starting from mid-2024, a certain platform gained significant attention, despite other competitive alternatives only capturing a small market share. The platform's MEME Token issuance surged, reaching an unprecedented peak by the end of 2024 and remaining active into early 2025.

The rise of new competitors in the MEME launch platform.

By late April 2025, the competitive landscape of on-chain MEME launch platforms began to change. Some newcomers quickly gained attention. These platforms collectively eroded the position of the previously dominant platforms.

According to the data, the market share of the previously dominant platform fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. The graduation rates of the other two emerging platforms were significantly higher, at 4.41% and 1.45%, respectively.

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MEME Token drives a rebound in May's on-chain activities

According to the data, the total market capitalization of MEME tokens has increased by 47% over the past 30 days, with trading volume surging by 160%. The increasing activity on the MEME launch platform has ignited speculative sentiment and driven greater participation from retail users. As of May 20, 2025, on-chain trading volume has increased by 17.3% compared to the beginning of this month, with the MEME sector being regarded as a major contributor to this growth.

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Top Projects

a trading platform

The platform has established itself as the largest MEME launch platform on Solana, fully leveraging Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million tokens in just 13 months.

As a leading platform in the field, it has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. The platform lowers the barrier for creating MEME tokens through a no-code interface tailored for non-technical users. With the simplified user interface, users can deploy new tokens by simply uploading a name, symbol, and image.

On this platform, the Token launch process is fully automated. The platform uses a supply and demand-driven joint curve pricing model and does not include a pre-sale phase, effectively reducing early arbitrage risks.

In its early stages, the platform collaborated with a certain DEX. Once the Token's market cap reaches $69,000, the Token will automatically be listed on a certain DEX and an initial liquidity of $12,000 will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

This mechanism significantly lowers the threshold for the issuance of MEME tokens and facilitates the rapid rise of the platform during the MEME cycle.

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LaunchLab

LaunchLab adopts a mechanism similar to the aforementioned platform, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process does not introduce fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized Token issuance solutions.

The core advantage of LaunchLab lies in its architecture that supports third-party integrations. According to its web interface, LaunchLab has integrated with over 10 third-party platforms. A major example is LetsBONK.fun, which is a MEME launch platform created by the $BONK community, built on the infrastructure of LaunchLab.

In addition, LaunchLab has further improved its launch framework by providing two different modes:

1. JustSendIt Mode: Designed for standardization and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.

2. LaunchLab mode: supports customizable parameters, including total Token supply, the proportion of Tokens allocated to the joint curve, and Token lock settings. It is worth noting that in LaunchLab mode, developers are entitled to receive 10% of LP transaction fees upon Token graduation, providing stronger incentives for the creation of high-quality projects.

According to the data, LetsBONK.fun facilitates the creation of over 12,000 Tokens daily, with a total issued number of Tokens exceeding 80,000. At its peak, the platform captured 29% of the daily market share. Projects such as $Hosico and $USELESS are among the best-performing Tokens that have successfully graduated.

LaunchLab has not introduced any fundamentally new mechanisms, and its fee structure has only slight advantages. However, on May 12, a certain platform announced that it would share 50% of its revenue with Token creators, which effectively offset LaunchLab's fee advantages. This strategic move has allowed the platform's market share to rebound to over 80%, marking a significant turnaround in the competitive landscape.

LaunchLab has adopted a proactive strategy of promoting third-party platforms to collectively weaken the market position of a certain platform. Although this approach has put some revenue pressure on a certain platform, due to the lack of meaningful product innovation, it is unlikely that LaunchLab will challenge the dominant position of the platform in the short term.

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Believe

Believe, originally named Clout, is a SocialFi platform focused on celebrity Token issuance. The project was announced on April 27, 2025. Upon its release, it garnered significant attention, with retweets from the official Solana account, Solana co-founder, and Jupiter co-founder. Since its launch, the Believe platform has facilitated the issuance of over 24,000 Tokens, with a peak daily issuance close to 5,000 and a maximum market share reaching 13.6%.

The launch of Believe's Token adopts a socially driven issuance model, allowing users to deploy tokens on the Solana blockchain simply by posting tweets with specific tags and specifying the token name on social media platforms through its "X Trigger" mechanism. The entire process is automatically executed through backend services.

The platform uses a dynamic joint curve model, where initial trading fees are relatively high to deter bots from sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and alleviates early manipulation.

Once the market value of the Token exceeds $100,000, it will be automatically listed on the Meteora trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).

As numerous launch platforms replicating certain platform models emerge, Believe stands out due to its introduction of a more innovative launch mechanism. However, it is worth noting that Believe is not the first platform to adopt a social platform-based Token launch model. This honor belongs to MakeNow.Meme, which briefly gained popularity in 2024 and pioneered this approach.

MakeNow is a project that allows users to launch tokens through tweets on social platforms. It employs dynamic bonding curves and zero-cost creation, offering a novel and accessible model. However, despite early attention, the project quickly declined within a week. The main reasons for its fleeting nature can be summarized in two points:

• Lack of anti-sniping mechanism: This platform has not implemented effective measures against bot sniping. The delay before the contract address is released allows insiders to purchase low-cost Tokens in advance, resulting in an unfair advantage.

• Lack of ecosystem and community support: MakeNow lacks a dedicated user community or broader ecosystem support.

Believe has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from the support of the Solana and Jupiter ecosystems. Additionally, the use of its dynamic joint curve helps mitigate the robot purchase behavior in the early stages of Token trading, enhancing fairness and issuance integrity.

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by the co-founder of PancakeSwap.

Boop.Fun integrates the core mechanisms of a certain platform and Believe, providing two issuance methods: creating tokens directly through the platform or triggering on-chain deployment by posting tweets with specific tags on social media.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders receive rewards proportionate to their Token holdings, encouraging long-term participation. Additionally, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL trading fee revenue, thereby establishing a multi-level reward structure.

Recently, the founder of Boop.Fun claimed to have served as the Chief Risk Officer of a certain trading platform. However, the CEO of that trading platform publicly refuted the existence of such a position and suggested that the founder was fired due to allegations of insider trading. Although this matter remains unresolved, the controversy has had a significant impact on the platform: daily active users decreased by 56%, and the token issuance dropped sharply from 10,877 to 1,072 ------ a decrease of 90%. As a result, market performance has become unstable, and the community's trust in Boop.Fun has significantly declined.

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Platform Comparison

Although a certain platform remains the leader in the MEME launch platform space, Believe has a relative competitive advantage among new entrants.

• A certain platform: The introduced profit-sharing mechanism for creators partially offsets the costs associated with token issuance and migration. In addition, this mechanism provides creators with stronger incentives to launch and maintain higher quality tokens.

• LaunchLab: Although low issuance fees, low graduation standards, and zero migration fees may be attractive to creators, they also lower the entry barrier, leading to a proliferation of "scam" or "pump and dump" projects. This undermines the overall project quality. In the absence of core innovation or differentiation, the platform may face challenges in maintaining long-term growth and competitiveness.

• Believe: Built on a new Token launch mechanism, it introduces a dynamic joint curve to prevent early bot sniping behavior, while setting a higher graduation threshold. These measures address the key issues observed in MakeNow.Meme and enhance user protection. Although transaction fees are relatively high, the platform's design trade-offs result in a net gain in fairness and sustainability.

• BOOP: Provides a highly integrated platform design, and its Token distribution model is attractive in the short term. However, the platform's performance is closely related to the price performance of its native Token $BOOP, which increases exposure to risks such as internal trading and community trust erosion. In recent negative publicity, these concerns...