Apple was revealed to be developing Apple GPT, can the "fool" Siri be saved?

Organize | Tu Min

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Belatedly, I finally waited for the news that Apple is working on developing artificial intelligence tools.

According to Bloomberg News, Apple is developing its own ChatGPT-like AI chatbot internally, and some engineers directly and concisely call it "Apple GPT".

Upon hearing the news, Apple's stock price rose slightly.

Although it seems to be late in the 5G era, it is about to compete head-on with Google and Microsoft on the same stage. Can Apple overtake the wind and save Siri, who has been complained as a fool by the outside world? People are still waiting to see.

**When will Apple GPT come? **

Compared with the carnival of OpenAI, Microsoft, Google and other companies on the AI track, Apple has always been quite low-key, and even rarely mentioned the word "artificial intelligence", but often used a more academic term - "machine learning" instead.

Now, people familiar with the matter say that Apple has assembled multiple teams to create large-scale language models based on a framework called Ajax.

It is reported that Ajax was originally created last year to unify Apple's machine learning development.

Apple has already made AI-related improvements to Search, Siri and Maps based on the system, people familiar with the matter said. Ajax is now used to create large language models and as the basis for an internal ChatGPT style tool.

Bloomberg notes that the chatbot app was created as an experiment late last year by a small engineering team. Its internal rollout at Apple was initially halted by safety concerns over generating artificial intelligence, but has since been restarted with multiple employees working on it.

The development was co-led by John Giannandrea, head of machine learning and artificial intelligence, and Craig Federighi, head of software engineering, though their views were somewhat at odds. For his part, Giannandrea wanted to take a more conservative approach, looking to see how recent developments at other companies have evolved.

However, some Apple employees said that the company's tool essentially copied Bard, ChatGPT and Bing AI, and did not include any novel features or technologies. The system is accessible as a web application and has a stripped-down design unsuitable for public consumption. As such, Apple currently has no plans to release it to consumers, although it is actively working to improve its base model.

However, even within Apple, the chatbot is somewhat restricted and not available to all Apple employees, requiring special approval to access it. One more important caveat: **None of its output can be used to develop customer-facing features. **

This was chosen out of concern that third-party services would leak sensitive data. Previously, Samsung's internal employees mistakenly used ChatGPT, leading to the leakage of confidential data is a living case. So it's no surprise that Apple is asking for this.

It is understood that Apple's Ajax system is built on the search giant's machine learning framework Google JAX. Apple's systems run on Google Cloud, which the company uses along with its own infrastructure and Amazon's AWS to support cloud services.

In addition, people familiar with the situation speculate that Apple plans to release the exact plan of the technology to consumers next year, or launch products such as the iPhone.

AI lags behind, it will be "beaten"

Last year, with the introduction of OpenAI's ChatGPT, Google Bard, and Microsoft's Bing AI, Apple was caught off guard. Although Apple has been incorporating artificial intelligence capabilities into its products for years, some products, including Siri, have been criticized for falling behind in the generative AI dimension.

Behind the scenes, there's growing concern not just inside Apple, but outside it, that it's missing out on a potentially major shift in how its devices work.

Therefore, generative artificial intelligence is expected to change the way people interact with mobile phones, computers, and other technologies. Therefore, the voice of "ChatGPT has become the next-generation new operating system" is endless. Apple's devices generated nearly $320 billion in revenue in the last fiscal year, and if the company can't keep up with advances in artificial intelligence, it will most likely be "beaten."

Perhaps seeing this, not long ago, Apple’s software engineers proposed integrating the machine learning technology behind chatbots such as ChatGPT into the company’s Siri voice assistant. However, there are also former Apple engineers who complain that the Siri code is outdated and complicated, and it is impossible to become as powerful as ChatGPT.

Instead of yelling all the time, it's better to act directly. In this regard, some developers went directly to the game and tried to combine Siri and ChatGPT tools effectively, and found that they could create a complete smart home system.

Apple powers up and saves the "fool" Siri

However, compared to the "fun" of developers, Apple has always been cautious about artificial intelligence from the company's strategy, and it often acts low-key before it is fully prepared.

In May of this year, at Apple’s earnings conference call for the second fiscal quarter in 2023, when an analyst asked Apple CEO Cook what he thought of generative artificial intelligence (AIGC), Cook believed that AIGC had great potential. However, its Also noted: "As discussed in many different places, there are still many issues to be resolved". He added that Apple sees "tremendous potential" in artificial intelligence and will continue to invest in related technologies for its products, but will try to be as thoughtful as possible.

At the same time, Cook said in an interview with foreign media that he uses ChatGPT and that the company is "closely monitoring" the issue.

Therefore, when it was revealed that Apple was developing an AI chatbot this time, Bloomberg also stated that Apple is trying to solve potential privacy issues related to the technology.

In addition, as the basis for developing AIGC tools, Apple is also recruiting top talents in the industry. In 2018, Apple hired John Giannandrea, who was in charge of search and artificial intelligence at Google, to expand its artificial intelligence business. Currently, it is looking to hire more experts in the field of generative artificial intelligence.

On Apple's website, it's hiring engineers with "deep knowledge of large-scale language models and generative artificial intelligence" and promises to work on applying the technology to "the way people communicate, create, connect, and consume media on iPhones and other devices." The way.

However, when hearing the news, some people think that if Apple GPT comes, the product line most likely to be directly integrated with Apple must be Siri, but they are also worried:

• Me: Siri time for an upgrade.
• Siri: "Sorry I can't help you."

In this regard, some netizens also expressed their views:

xl Gman：

Apple is more likely to apply artificial intelligence to its existing services, but in terms of developing and launching commercial products, I don't think this is their strong suit.

Wheely：

Apple deliberately avoids terms like "AI" so they don't connect to anything OpenAI, Microsoft, or Google are doing.

Apple works very hard to control their brand image, and I don't expect them to tarnish that image in the near future, as industry reactions can vary widely when using LLMs like this.

Rowan Cheung：

finally! Apple is moving too slowly.

Let's see if they can catch up!

So, are you looking forward to Apple's AI chatbot?

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