MicroStrategy renamed and reshaped its brand, and its financial report revealed continued losses, but there may be a large unrealized BTC capital gain tax in 2025.

MicroStrategy, a self-proclaimed BTC development company, announced the expansion of its brand business under the name 'Strategy', using the BTC logo and orange brand color, including a stylized 'B' symbolizing the company's BTC strategy and its unique position as a BTC financial company. MicroStrategy announced its Q4 2024 financial report, with a net loss of $1 billion and a digital asset impairment of up to $1 billion. However, the company stated that new accounting standards will be applied from 2025, generating up to $12.7 billion in unrealized BTC gains.

Reshaping the brand and selling peripheral products!

Founder Michael Saylor said when announcing the rebranding: 'Strategy is one of the most powerful and positive words in human language. It also represents the simplification of our company name to its most important strategic core. After 35 years of development, our new brand perfectly represents our pursuit of perfection.'

MicroStrategy has also set up a merchandise website to sell various peripheral products featuring the company's new logo, such as T-shirts priced at $36 and water bottles priced at $26.75.

MicroStrategy reported a loss of 1 billion dollars in the fourth quarter.

MicroStrategy's fourth quarter loss of $1 billion in operating income, Income from Operations.

This time MicroStrategy recognized a digital asset impairment of up to $1 billion without