Amazon unveils AI smart assistant Alexa Plus! CEO Jassy: AWS, Trainium 2 as competitive advantages

Amazon (Amazon) released the latest AI intelligent assistant "Alexa Plus" in New York on 2/27 this morning, claiming to be smarter and more powerful than ever, able to perform more complex voice commands and even actively complete multi-step tasks. Amazon CEO Andy Jassy said in an interview that Alexa Plus integrates generative AI, not only can chat, but also "understand the situation and take the initiative", allowing users to operate smart homes, music playback, restaurant reservations, etc. are more intuitive.

Smart assistants transform into AI assistants, Alexa Plus can do more than you can imagine

For example, in the past, Alexa could only answer simple questions, but now with AI, it can handle more complex needs. For example:

More accurate music search: He recalled attending a Guns N' Roses concert in 1991 and forgot who the opening band was. Alexa immediately answered 'Skid Row' and even asked if he wanted to play music by that band.

Smart home control is more intuitive: users can say 'There will be guests coming at 7 p.m. Please open the curtains, turn on the porch light, increase the room temperature by 5 degrees, and play metal music in the dining room,' and Alexa will complete all these settings in one go, without the need to open the app.

Smoother restaurant reservations: When users ask about good restaurants nearby, Alexa Plus not only provides suggestions, but also helps with direct reservations, no longer just providing information, but actually executing tasks.

AI competition enters a new stage, Amazon relies on AWS and AI chips to create competitive advantages

The launch of Alexa Plus not only enhances the voice assistant experience, but also affects the entire AI layout of Amazon. Jassy emphasized that Amazon has a unique "AI Flywheel" (AI Flywheel) in the field of AI.

Developing AI products: Amazon continues to release AI products like Alexa Plus to enhance user experience.

Obtain user feedback: Understand the needs of AI products through user feedback and feed back to AI technology development.

Invest in AI hardware and cloud services: Amazon has its own AI chip, Trainium 2, which is 30-40% faster than chips on the market, and provides AI model development services through AWS Bedrock, allowing developers to build AI applications faster.

Promote the AI industry ecosystem: Stronger AI infrastructure attracts more developers to build AI services on Amazon, forming a virtuous circle.

Jassy believes that this "AI flywheel effect" enables Amazon to rapidly advance in the AI industry and gain competitive advantages in AI products, cloud services, AI chips, and other areas.

Alexa Plus is an important piece of Amazon's AI layout

Amazon's Alexa Plus released this time not only allows voice assistants to evolve, but also shows how AI technology can really enter the consumer market. With AI augmentation, Alexa Plus can not only understand more complex voice commands, but also proactively perform multi-step tasks, changing the way consumers interact with AI. At the same time, Amazon has also used this to strengthen its AI ecosystem, from cloud computing (AWS), AI chip (Trainium 2) to AI application (Alexa Plus), comprehensively improve AI competitiveness.

In the future, with the continuous advancement of AI technology, intelligent assistants like Alexa Plus may not only execute commands, but truly "think independently" to help users make decisions. The smart home, personal assistant, and even the AI service market may usher in a new wave of change.

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This article Amazon announces AI smart assistant Alexa Plus! CEO Jassy: AWS, Trainium 2 are competitive advantages first appeared in Chain News ABMedia.