In the past week (December 22 to 28), a major crypto asset strategy firm significantly increased its holdings of BTC, investing approximately $109 million in a single week, accumulating a total of 1,229 Bitcoins. The average transaction price during this period was about $88,568.

From a long-term perspective, the firm has gone even further. To date, its total investment has reached $50.44 billion, with the average cost basis lowered to $74,997. Looking at it from another angle, these early BTC positions are now outperforming the market—yielding a return of 23.2% so far in 2025, meaning each coin is appreciating in value.

This sustained, large-scale, rhythmic buying activity reflects the market’s major players’ firm belief in Bitcoin’s long-term value. Comparing the average cost basis and the current price, even after multiple cycles, these institutional investors continue to increase their holdings, indicating that BTC’s core position in crypto asset allocation remains unshaken.