The 2025 crypto market is like a never-ending grand show. Magnificent and surreal, with plot twists you’d think the writers could never imagine, playing out on the blockchain time and again. This year, innovation and madness went hand in hand, greed and human nature intertwined, leaving behind countless stories that make you laugh and cry at the same time.

**Founders’ "Performance Art" Breaks New Records**

If there’s a ranking for project team "performance art," this year’s few founders definitely deserve a spot. They reinvented the old trick of "跑路" (跑路 = running away), writing scripts more bizarre than original novels.

First, let’s talk about the DIN project in February. The founder Harold suddenly announced on TGE (Token Generation Event) that he had lost the multi-signature wallet holding the main tokens in northern Myanmar, along with his laptop. Normally, people would panic at such news. But this team responded swiftly, saying: No worries, we already have approval from over 2/3 of the multi-sig, and the tokens will be issued as usual!

The community exploded. Some said this was a marketing genius, a brilliant stunt; others frowned, thinking if they couldn’t even secure basic assets, what could they expect? Essentially, this exposed a harsh truth — some project teams’ words of trust are a world apart from their actions.

By May, things got even more absurd. Zerebro’s co-founder Jeffy Yu suddenly appeared in a "suicide" video circulating online, followed by an obituary. This stunt pushed the related meme coin LLJEFFY to a peak market cap of $30 million. The market went wild, investors cheered.

Then, the truth turned upside down. Jeffy Yu came out and admitted to investors: It was all a fake.

Just imagine — using fake death to pump coins, using lies to harvest the market. This redefined the "limits of marketing." Meme coins are inherently risky, and this kind of stunt pushed investors’ psychological games to the extreme.

**The Truth Behind Market Chaos**

Looking at these events together, a pattern emerges: when some founders realize their project might not hold up, they start using "drama" to grab attention. Because in the highly volatile crypto market, buzz itself is traffic, traffic is trading volume, and trading volume equals opportunity.

The multi-signature wallet incident at DIN seems absurd but actually reflects the fragility of project governance; the fake death at Zerebro is essentially selling investors’ emotions as commodities. Both incidents share a common point: authenticity and seriousness have been thoroughly shattered.

In this surreal reality, the 2025 crypto market comes to an end. Some make a fortune, others lose everything. And those creative "performance arts" have become the most ironic monuments of the year — reminding everyone that in a decentralized world, trust has always been the most scarce resource.