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Most projects today are making the same strategic blunder: they're clueless about where to channel their resources. The math is brutal—90% of energy and capital chasing initiatives that deliver maybe 5% impact. It's misallocation at scale.
I stopped taking advisor gigs back in 2020. Why? Because watching teams pour resources into the wrong priorities became exhausting. The gap between what matters and what gets funded is massive. Better to step back than watch the same mistakes repeat.
The winners? They're the ones ruthless about focus. They know what moves the needle and what doesn't. That clarity separates projects that compound versus those that just burn cash chasing noise.