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There are reports that a major deal by Meta Platforms is about to be finalized—acquiring Manus AI, with a transaction value potentially reaching $2.5 billion, which also includes retention compensation for employees.
Manus AI primarily provides subscription-based AI products and services to enterprise clients. This marks a turning point for Meta—signaling the social media giant's first major push into the enterprise AI market.
From a competitive landscape perspective, this move is quite interesting. Salesforce, Google, Microsoft, and OpenAI have long been vying for positions in the AI agency field, and through this acquisition, Meta aims to gain a stronger voice in this fierce competition. AI agencies have become a new battleground that major tech companies are fiercely contesting; those who can offer more robust enterprise solutions will have the advantage in the upcoming market battles.