Mighty Fire Breaker and WOWS Insurance Join Forces to Revolutionize Wildfire Protection and Insurance Access

Partnership combines EPA-certified fire-retardant technology with performance-based insurance underwriting to address the mounting crisis of underinsured properties in high-risk regions

The wildfire insurance crisis has reached a critical juncture. Across California, more than three million properties face escalating coverage challenges, with premiums soaring and insurers withdrawing from high-risk markets. Into this landscape, two innovators have converged: Mighty Fire Breaker LLC, a subsidiary of General Enterprise Ventures, Inc. (OTCID:GEVI), and WOWS Insurance LLC, a specialized underwriter focused on wildfire-prone territories. Their alliance, announced in July 2025, represents a fundamental shift in how the industry can tackle both wildfire preparedness and the affordability crisis.

The Problem Driving the Partnership

The insurance industry faces unprecedented pressure. Properties in wildfire zones struggle to secure affordable coverage, while carriers demand more robust mitigation before underwriting. This mismatch between available protection and insurance access has left countless homeowners vulnerable. Robert Feldman, CEO and Founder of WOWS Insurance, framed the urgency: as wildfire threats intensify across the western United States, the number of uninsured and underinsured properties continues to climb at an alarming pace. Premium increases and carrier withdrawal have created a market gap that traditional solutions cannot fill.

A Science-Based Solution

Mighty Fire Breaker brings specialized expertise to this challenge through its proprietary approach. The company’s CitroTech fire inhibitor is the only fire inhibitor to earn EPA Safer Choice designation, and it also holds UL GREENGUARD GOLD certification—a combination that signals both safety and environmental responsibility. Unlike approaches requiring continuous water application, this fire-retardant chemistry works through ember attack inhibition and maintains effectiveness until naturally washed away by rain.

Ted Ralston, Chief Executive of Mighty Fire Breaker, emphasized the technological foundation: the vision articulated by the company’s technology inventor, Steve Conboy, has always centered on aligning insurance incentives with advanced mitigation capability. This partnership finally operationalizes that principle. To meet anticipated demand, Mighty Fire Breaker is expanding its operational infrastructure and scaling its team.

How the Collaboration Works

The partnership architecture combines distinct but complementary strengths. WOWS Insurance brings a holistic underwriting framework that integrates fire hardening assessments, proactive mitigation strategies, and remotely activated monitoring systems—creating a comprehensive risk profile for insurers. Mighty Fire Breaker contributes proven fire defense technology that can be deployed across residential properties, delivered through mobile application systems and incorporated into fire-resilient building products.

This integration is designed to shift insurer behavior. By demonstrating measurable risk reduction through science-backed mitigation, WOWS has already achieved significantly elevated success rates in securing affordable coverage for clients in high-risk zones. The partnership extends this advantage by adding Mighty Fire Breaker’s EPA-certified solutions to the toolkit.

Market Impact and Industry Implications

The collaboration addresses a fundamental market failure: insurers need confidence that properties have undergone genuine risk reduction before extending coverage in catastrophic fire zones. Mighty Fire Breaker’s certified chemistry provides that confidence. WOWS’ performance-based underwriting model translates that confidence into accessible premiums.

Feldman articulated the broader industry opportunity: major carriers across the insurance landscape are actively seeking more proactive risk reduction mechanisms. A science-backed partnership between proven mitigation technology and disciplined underwriting represents exactly what the market requires.

About the Companies

General Enterprise Ventures, Inc., through its subsidiary Mighty Fire Breaker LLC, specializes in non-toxic, environmentally sound wildfire defense systems. The company’s portfolio includes home defense systems, application equipment, and manufacturing components for fire-resilient construction products. The CitroTech fire inhibitor, certified by the EPA, stands as the foundation of its competitive advantage.

WOWS Insurance operates as a forward-thinking underwriter serving wildfire-susceptible regions. By combining fire hardening protocols, mitigation strategy implementation, and technology-enabled monitoring, WOWS has redefined how underwriting responds to systemic wildfire risk. The company’s model demonstrates that high-risk properties need not mean high premiums—provided risk mitigation meets insurer standards.

For additional information on Mighty Fire Breaker’s capabilities and technology platform, visit citrosafe.com. To learn more about WOWS Insurance and its underwriting approach, visit wowsinsurance.com.