Recently, an interesting phenomenon has been observed—the line between MEME coins and real consumer products is blurring.

In the past, when a currency rode on hot topics or celebrity discussions, it could surge. The logic was simple: the coin rides the hype, then... you know.

But now, it's the other way around. Take recent events as an example: after a certain MEME coin became popular, it was actually the brands that started to piggyback on its traffic. The most outrageous example is a soy milk manufacturer that launched related themed products, with sales directly surpassing 100,000, and pre-order queues extending into January 2026. Even more dramatic, this product has little to do with the listed company, yet it managed to drive the stock price to hit two consecutive daily limit-ups.

The power of a network meme has become strong enough to bypass traditional business logic and directly influence capital sentiment.

What does this reflect? 2025 might be the year when MEME culture awakens in the Chinese internet.

People no longer see memes as mere emojis for entertainment. After being bombarded by short videos and various online cultures, more and more people realize—an excellent meme is a pure energy that can directly convert into purchasing power, stock prices, and even social currency. Sometimes, this energy doesn't even require factual support.

So you see, when a brand launches related spicy strips, it becomes a popular prize in community lotteries; recently, homophone memes have exploded in popularity and frequently top trending searches. This shows that when a MEME becomes powerful enough, it automatically becomes a traffic portal and social currency, attracting all brands eager to connect with young people.

Brands have started to "counter-rush" MEMEs, and even capital is willing to pay for a "blunder," indicating that it has long since become a new type of hard currency in the public consciousness.

Where will this energy ultimately flow?

My guess is: it will evolve from internet memes into a new form of New Year’s gift and social token.

This year, when going home for the holidays, what’s something new and interesting to give to kids and young people? A themed soy milk, a co-branded spicy strip, or even a few related coins for friends in the community. Not expensive, but fun enough to instantly bring people closer—everyone laughs together.

Perhaps this is what the classic advertising slogan should look like in the Web3 era:

This holiday, I don’t accept gifts; I only accept this one meme.