In the past week, I invested in several low-market-cap cryptocurrencies for medium to long-term positioning. The results are quite interesting — one has already reached a market cap of 25 million, while the other two are still hovering around the million level.

Carefully examining these projects, three key commonalities can be identified:

**First is brand recognition**. The name should be either unique or easy to remember, with inherent topic relevance.

**Second is dissemination ability**. The ability to spark discussions within the community and generate organic word-of-mouth spread, which is much more effective than simply pouring money into marketing.

**Third is community stickiness**. Holders are genuinely maintaining the project, rather than just engaging in hype.

The low market cap sector is highly competitive, but these three dimensions are always the core variables that determine whether a project can break through. Data speaks for itself.