Before we launched what eventually became our breakout product, my co-founders and I spent years chasing different angles. We tried consumer plays, DeFi protocols, SocialFi experiments, NFT initiatives - you name it, we built it. Nothing gained traction.

But here's the thing: the real bottleneck wasn't just that our products missed the mark. We kept hitting the same wall over and over - we struggled to even discover what problems people actually wanted solved. Building cool tech is one thing. Finding people who desperately need what you're building? That's the hard part. Most of what we shipped solved problems nobody really had.