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Many people cannot see through the logic of high-level marketing operators. Some are playing a completely different game at a different level, and they are winning.
As one of the top partners of a leading exchange in Africa, these influential players clearly know how to leverage the market. Recently, they shifted from a major platform to an emerging exchange, and this decision was not accidental — it was driven by deep strategic considerations.
This change in platform choice reflects how influential figures in the crypto ecosystem optimize their resource allocation. They are not chasing trends but calculating the business returns of each step precisely. The migration from big-name exchanges to emerging platforms often means greater bargaining power and deeper cooperation.
This also illustrates a phenomenon: on the Web3 marketing battlefield, true winners never follow the trend; they are the trendsetters.