$1.1 billion in Trump family crypto assets wiped out; political aura no match for market winter

According to the latest data from the Bloomberg Billionaires Index, the Trump family’s wealth plummeted from $7.7 billion to $6.7 billion between September and November 2025, evaporating $1 billion in a single quarter—primarily due to a severe contraction in their cryptocurrency portfolio. Trump Media’s Bitcoin holdings are sitting on a 25% unrealized loss, World Liberty Financial’s WLFI token has lost half its value, U.S. Bitcoin Corp shares have plunged over 50%, and Trump-themed meme coins have dropped about 25% since August. These losses come against a macro backdrop of over $1 trillion being wiped out from the global crypto market, revealing that political influence cannot fully shield against market cycles.

The Trump Family’s Crypto Asset Map and Loss Scale

During his second term, the Trump family pivoted aggressively into crypto, building a diversified portfolio including public company holdings, mining investments, trading platforms, and meme coins. However, this ambitious digital asset transformation is now facing a severe test, with family wealth shrinking by $1 billion in just three months, with major losses concentrated in four core areas: Trump Media, World Liberty Financial, U.S. Bitcoin Corp, and Trump-themed meme coins. This widespread decline reflects the high correlation within the crypto market, making it difficult to remain unscathed in a systemic downturn, even with diversified investments.

Unlike ordinary investors, the Trump family gains multiple income streams in crypto through complex trading structures. Georgetown University finance professor Jim Angel noted: “Retail investors can only speculate, but the Trump family can not only speculate—they can create tokens, sell them, and profit from those transactions.” This structural advantage is especially apparent during downturns: while the market value of their tokens and stocks has dropped sharply, they continue to earn revenue from token sales, platform transaction fees, and other business partnerships.

Eric Trump expressed optimism in a statement to Bloomberg, calling the current market an “excellent buying opportunity” and encouraging investors to double down during the downturn. This public stance contrasts interestingly with the family’s massive paper losses. Historically, Bitcoin has indeed hit new highs after multiple deep corrections since 2009, but the types of assets the Trump family now holds are more complex—highly volatile meme coins and unprofitable public stocks—potentially requiring a longer recovery period.

Details of Trump Family Crypto Asset Losses

Trump Media & Technology Group

Bitcoin holdings: ~11,500 BTC

Average purchase price: ~$115,000

Current unrealized loss: ~25%

Company market cap loss: $800 million

World Liberty Financial

WLFI token peak: $0.26

Current price: ~$0.15

Family’s peak holdings value: nearly $6 billion

Current value: ~$3.15 billion

U.S. Bitcoin Corp

Eric Trump’s stake: ~7.5%

Share price peak: $9.31

Peak value of holdings: ~$630 million

Current loss: over $300 million

Trump-themed Meme Coins

Drop since August: ~25%

Family’s holding value: ~$310 million

Unlocked tokens in July: 90 million (~$220 million)

Trump Media’s Crypto Gamble

As the parent company of the Truth Social platform, Trump Media & Technology Group made a major shift into crypto in 2025—a strategy now under serious pressure. The company’s stock hit an all-time low in early November, down 66% from a year earlier, with Trump’s stake shrinking by about $800 million in value. This decline is partly due to poorly timed crypto investments: according to a July statement, the company invested about $2 billion in Bitcoin and related securities, including roughly 11,500 BTC at an average price of $115,000.

Efforts to diversify the company’s crypto investments have not panned out as hoped. Beyond Bitcoin, Trump Media stockpiled CRO tokens issued by a Singapore crypto exchange, worth about $147 million as of late September. Since then, CRO has plunged about 50%, deepening the losses. Such bets on non-mainstream tokens highlight the company’s aggressive approach to crypto, in stark contrast to institutions that typically stick to Bitcoin and Ethereum.

Trump Media’s partnership with the crypto exchange is branching into new business lines: the two plan to launch “Truth Predict,” a prediction market where users can bet on sports and political events. This move is seen as an attempt to find new revenue streams to offset continued losses from the core social platform. However, the prediction market faces regulatory uncertainty and ongoing crypto market volatility, leaving it unclear whether this “cross-industry” expansion can turn the company’s fortunes around.

WLFI Tokenomics and Benefit Distribution at World Liberty Financial

World Liberty Financial and its WLFI token, the Trump family’s flagship crypto project, provide a clear view of the family’s changing crypto fortune. WLFI has dropped over 40%, from $0.26 in early September to about $0.15 now, cutting the value of the family’s holdings from nearly $6 billion to about $3.15 billion. Notably, these tokens are currently locked and untradeable, so they are not included in Bloomberg’s family wealth index.

The August deal with listed company Alt5 Sigma Corp showcased the Trump family’s sophisticated crypto deal-making. World Liberty Financial sold some tokens to Alt5, receiving $750 million in cash and equity, with the family taking about $500 million of that. However, Alt5 shareholders didn’t benefit—since the deal was announced, Alt5 stock has dropped about 75%, and the value of the Trumps’ Alt5 holdings via World Liberty has shrunk by about $220 million.

A World Liberty Financial spokesperson stated: “Crypto is here to stay. World Liberty Financial has a long-term belief in the rapidly maturing technology underpinning digital assets, and we believe these technologies will fundamentally improve financial services.” This long-term optimism contrasts with short-term market performance but reflects the project’s intent to steer investors’ attention to long-term value. Ordinary investors, unlike the Trump family, can’t share in token sale proceeds and can only profit if the token price rises—a structural gap that becomes especially apparent in downturns.

U.S. Bitcoin Corp’s Mining Play

The Trump family has deepened its crypto involvement through a partnership with U.S. Bitcoin Corp (ABTC), experiencing roller-coaster volatility in the short term. Eric Trump holds about 7.5% of ABTC, while Donald Trump Jr. has an undisclosed minority stake. The stock peaked at $9.31 in early September, putting Eric’s stake at about $630 million, but then plunged over 50%, wiping out more than $300 million of family wealth.

The creation of U.S. Bitcoin Corp reflects the Trump family’s approach—reducing risks by partnering with established industry players. The company struck a complex series of deals with mining firm Hut 8 Corp, which provided mining equipment in exchange for a majority stake in the new company. This arrangement allowed the Trumps to quickly enter the capital-intensive Bitcoin mining sector without building infrastructure from scratch, and illustrates a new model for blending crypto and traditional family wealth.

Investors who bought ABTC at IPO are facing losses of about 45%—worse than Bitcoin’s drop over the same period. Mining stocks are typically more volatile than Bitcoin itself, as their profitability is highly sensitive to the spread between Bitcoin prices and energy costs. ABTC did not respond to requests for comment, a silence in subtle contrast to Eric Trump’s public optimism and reflecting the company’s cautious approach to communications.

Meme Coin Phenomenon and Unlock Risk

Trump-themed meme coins have steadily dropped since their launch around the inauguration weekend, falling about 25% since late August and causing about $117 million in paper losses for the Trump family. However, beneath that figure lies a more complex tokenomics design: according to crypto research firm Messari, nearly 90 million Trump tokens were unlocked for insiders in July, about 40% of which Bloomberg attributes to the Trump family.

These newly unlocked tokens are worth about $220 million, meaning the family’s total meme coin holdings have actually risen in value. Token lockup and gradual unlock mechanisms are common in crypto projects to prevent insiders from crashing the price with early sales. However, this also creates potential supply pressure, as insiders may choose to cash out once tokens are unlocked, further depressing prices.

Analysis from risk modeling firm Gauntlet shows that wallets associated with Trump meme coin creation held nearly 17 million tokens a few months post-launch, with another 17 million moved to exchanges. This early concentration raises concerns about token centralization and potential manipulation. Unlike decentralized assets like Bitcoin, meme coins are often controlled by a handful of insiders—putting retail investors at an informational disadvantage.

The sharp contraction in the Trump family’s crypto wealth is both an inevitable result of the market cycle and a symptom of growing pains for this emerging asset class. From Trump Media’s Bitcoin holdings to World Liberty Financial’s platform tokens, these investments have brought massive short-term paper losses, but also reflect the growing importance of digital assets in traditional wealth portfolios. As more tokens unlock and market sentiment gradually recovers, the Trump family’s crypto wealth story is far from over—and may provide an ongoing case study for understanding the complex interplay of politics and finance in emerging fields.

FAQ

How much has the Trump family lost in crypto markets?

According to the Bloomberg Billionaires Index, the Trump family’s wealth fell from $7.7 billion to $6.7 billion between September and November 2025, mainly due to crypto asset declines, including $800 million lost at Trump Media, nearly $3 billion in WLFI token depreciation, over $300 million lost at U.S. Bitcoin Corp, and $117 million from meme coins.

How is the Trump family different from ordinary crypto investors?

The Trump family not only profits from asset appreciation but can also earn a share of proceeds from creating and selling tokens—for example, the World Liberty Financial/Alt5 deal netted the family $500 million. This structural advantage isn’t available to ordinary investors.

What is the status of Trump Media’s Bitcoin investment?

Trump Media bought about 11,500 BTC at an average price of $115,000 and is currently sitting on an unrealized loss of about 25%. They also invested in CRO tokens, which have fallen about 50% since late September—these losses have pushed the company’s stock to an all-time low.

How did Eric Trump react to the market downturn?

Eric Trump publicly called the downturn an “excellent buying opportunity,” encouraging investors to embrace volatility and double down, emphasizing long-term confidence in crypto and the modernization of finance.

What is the overall crypto market environment now?

The Trump family’s losses happened against a backdrop of over $1 trillion being wiped from the global crypto market. Bitcoin has retreated from 2025 highs, with most altcoins and meme coins following suit. The market is undergoing a deep correction after the 2024 bull run.