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Assessing the true profitability of a crypto project hinges on understanding one key figure: net contribution revenue.
How to calculate it? It's actually simple—revenue captured by the treasury minus all costs. These costs include infrastructure, security audits, legal compliance, employee salaries, contractor fees, and various operational expenses.
But there's a common pitfall here: high trading volume, high TVL (Total Value Locked), and market buzz—these flashy numbers don't necessarily equate to income. Unless the protocol itself can truly retain fees, these metrics are just vanity indicators.
There's also a frequently overlooked real cost—token incentives and various subsidies. Don't treat these as free "growth hacking" perks; they are tangible economic costs that directly erode net contribution.
So next time you evaluate a project, peel back the surface prosperity and work backwards from this perspective to see whether the project is genuinely profitable or just burning cash.